Medical video production, like medicine itself, is a science and an art. As a science, medical videos, and medical multimedia communications in general, must be precise and concise. You must communicate your message in as few words as possible, yet make the message clear and memorable. Your audiences have little time for listening, and no patience for ambiguity. We can help you organized and communicate in a clear, effective manner.
Photography and video for medical communications.
St Louis Video Producer
St Louis, Missouri, USA
Let us create your virtual production set. We can create a set design for a news environment at your location or at our studio to convey your message. Businesspeople the world over have begun to discover the power of video marketing in large numbers. Those destined to succeed with this type of strategy must first devote sufficient time to learning what types of techniques work best and which may be far less effective.
Do not allow your shyness to stop you from taking advantage of video marketing. When you are looking into the camera, talk as if you were talking to an old friend. This is a very simple and effective way to help yourself get over the discomfort of talking to people you don’t know. We are also well-versed in teleprompters and can show you how easy they can work for you to develop flawless delivery of your video message.
If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you’re trying to tell them, be honest, transparent and come off as warm and friendly.
Video marketing has been responsible for some amazing success stories in recent years. We can help you create your own success story!
1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.
WordPress can be a very hard platform to use to publish your blog posts if you don’t understand how to use it properly. Many people assume it is easy to use, but it can easily become complicated.
If you plan to use WordPress for your site, you should only do so if you plan to have a responsive design. People access websites from all types of devices, and you want to make sure that any person who wants to view your site will be able to without any issues.
Make sure your sidebar is not too cluttered. The sidebars on most WordPress blogs are a chaotic mess, full of social media icons and ads and links. Prioritize what goes in your sidebar. Make sure visitors to your blog don’t have to search for anything they might be looking for.
Improve the look and style of the footer on your wordpress website. This is very important as it is the first thing that your viewer is going to see. Include a short bio that includes all of your details or important links that pertain to what you want to get across.
Do not let your theme get stale. The first thing you should do if you notice a decrease in traffic is check and see when you last changed your theme. As your site grows and changes, the theme should as well. Make sure that it accurately reflects your brand, and you should see a rise in traffic.
It is relatively easy to include video blogging in your WordPress site. The time spent in preparation is time well spent. A lot of Internet users respond well to visuals. A video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.
Your WordPress is nothing without plugins, and lucky for you, there are plenty to choose from. However, it is very important that you use caution when installing plugins and keep in mind that they aren’t disposable. You can uninstall them, but most of the time they will still affect your content and leave shortcodes behind.
Add Video Production
It is easy to use WordPress to add video blogging to the website. Spending a little extra time preparing your website will save you time in the long run. Internet users are mainly visual. A well produced video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.
Many people are responding to videos, so consider this option. Video is not only becoming more popular, it is also becoming much easier to use. WordPress, in its current version, makes the use of video quite easy. This can really increase traffic by drawing those who are less inclined to read.
You can insert media into your posts just by pasting the URL where you’d like the media to appear. For example, paste in a YouTube video just by putting the URL within the text where you want the video to play. Be sure that the URL doesn’t turn blue – if it does, highlight it and click the unlink button.
Looking to embed a YouTube video to add a little multimedia to your WordPress site? You can do it really easily. All you need to do is paste the YouTube video share link right into your post’s body. Place it exactly where you want it to appear on the page. The YouTube video will magically appear in your post!
It is not possible to learn everything there is to know about WordPress overnight. However, if you take the time to follow the simple advice in this article and keep learning more, you will master it in no time.
When it comes to web design, you will find it important to ensure that you are reading the best advice around. Use the advice provided here if you want to make your website look great and compete with other web professionals.
Video can help you stand apart from your competition.
Stay away from animated GIFs on your website. Use static jpeg images for page elements and actual video files for movement and animation.
Start with a video repository such as youtube or vimeo, setup your account for free and now you’ll have a place to conveniently store all of your clips. Longer clips can sometimes be an issue on loading but you can often setup to load overnight so you can leave the computer to do all the work in the evening when you go home. Some may wish to host their video on their website, but this can often become a hassle due to bandwidth requirements. Many hosts don’t allow video hosting. If your host uses a public server, video files may consume too much space. Therefore, it is important to verify this beforehand. Some people pay for their bandwidth, especially on mobile devices, so take that into consideration when placing video on your site. This can also mean a very slow-loading video that’s going to buffer every other second. This is another reason I like to post my video files on youtube or vimeo and then link them to the website.
Greet your visitors with a video greeting and simply explain what you do. Many people like to be able to put a face with a company and making a video can help with your image. It helps to personalize your business. Keep the video short, under two minutes, and give them a quick explanation of what you do and what they can gain by selecting your firm.
Ask another person to test your website and video clips to make certain they load and play as intended. Each time you add something new, have someone take a look and give you impartial feedback. As the site designer, you may not be concerned by a video or graphic that loads slowly. However, your users may feel differently. Make certain you seek a second opinion.
To summarize, it is important that you give yourself a broad good base of web design knowledge. Consider adding video, it works well with search and mobile devices and can help you with your businesses brand image.
Here is a video opening for a pharmaceutical firm. It is an animated logo motion introducing the name of the firm. This clip is used to open and close many of the video productions created by this local business. Video is a good attention builder for websites. Always consider adding video to your website to further enhance communication with your audience.
Shooting for an industrial marketing video is no different than most other types. You still need a script and a producer to make things happen. Your producer will get the script finalized with the writer and coordinate the crew and in our case here, direct and edit. We’re a small efficient video crew that can handle all of your creative needs with only a few people, a lot less than the larger studios in cost and in man hours by your team. The image below was taken for Midwest Metals. They have been a valued client since 1990. We like to create and mold relationships as much as video productions, it makes for a better lasting association. We also shoot stills and maintain their websites for marketing and associate information logins.
John Eyres of BCC is just great on-camera! He did a wonderful job and spoke from the heart. We supplied the proper studio forum, relaxed and controlled. The lighting and subtle background provided him the perfect set to deliver his video marketing message. John will use this on his website and blog to further advance his sales efforts. Mike Haller, videographer. Rob Haller, Producer and Editor.
Corporate video training on the web helps you create the interactive experience you need for the education of your audience. We involve the visitor by asking them to click on something, and then can talk directly to them! Video is a great learning tool utilizing most all of the human senses possible, making the entire experience more memorable.
Professional video and film production for your product, services or organization. We find the unusual point of view.
Robert Haller, St Louis Video Producer
St Louis Video Production