When it comes to web design, you will find it important to ensure that you are reading the best advice around. Use the advice provided here if you want to make your website look great and compete with other web professionals.
Video can help you stand apart from your competition.
Stay away from animated GIFs on your website. Use static jpeg images for page elements and actual video files for movement and animation.
Start with a video repository such as youtube or vimeo, setup your account for free and now you’ll have a place to conveniently store all of your clips. Longer clips can sometimes be an issue on loading but you can often setup to load overnight so you can leave the computer to do all the work in the evening when you go home. Some may wish to host their video on their website, but this can often become a hassle due to bandwidth requirements. Many hosts don’t allow video hosting. If your host uses a public server, video files may consume too much space. Therefore, it is important to verify this beforehand. Some people pay for their bandwidth, especially on mobile devices, so take that into consideration when placing video on your site. This can also mean a very slow-loading video that’s going to buffer every other second. This is another reason I like to post my video files on youtube or vimeo and then link them to the website.
Greet your visitors with a video greeting and simply explain what you do. Many people like to be able to put a face with a company and making a video can help with your image. It helps to personalize your business. Keep the video short, under two minutes, and give them a quick explanation of what you do and what they can gain by selecting your firm.
Ask another person to test your website and video clips to make certain they load and play as intended. Each time you add something new, have someone take a look and give you impartial feedback. As the site designer, you may not be concerned by a video or graphic that loads slowly. However, your users may feel differently. Make certain you seek a second opinion.
To summarize, it is important that you give yourself a broad good base of web design knowledge. Consider adding video, it works well with search and mobile devices and can help you with your businesses brand image.
Here is a video opening for a pharmaceutical firm. It is an animated logo motion introducing the name of the firm. This clip is used to open and close many of the video productions created by this local business. Video is a good attention builder for websites. Always consider adding video to your website to further enhance communication with your audience.
Robert Haller, St Louis Video Producer
St Louis Video Production