Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started?
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.
If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.
Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera
Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
If you are planning to use videos to market your business you want to be sure that you use a high quality HD camera. Thanks to advances in technology people expect to see videos in high definition. We can help your with your production in our studio or we can shoot you at your business location. We can also pick-up some background footage or B-roll to add content to your video.
Robert Haller, St Louis Video Producer
St Louis Video Production