write, produce, direct, shoot, edit, repeat

1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.

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