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Archive for March, 2014

Video testimonials can be very effective and get your best clients selling for you.

Video testimonials are the most powerful way to establish trust and credibility.

Every satisfied client has a story to tell. With a video testimonial, clients can share real and unscripted stories about their experiences. This style of video generates client interest and confidence in your brand. Testimonials are ideal for service-based industries such as restaurants, hotels, spas, and fitness centers.  Testimonials establish credibility help to increase sales.

For your products clients can praise the virtues of your goods.  For services, clients communicate how easy and enjoyable it was to use you.  For places, clients can recommend your location as a top destination.

When we produce your business video we will upload it to YouTube or Vimeo in many cases.  It’s an important part of our job to get your video production out on the web and promote it.  We can help with that we are experts in video search engine optimization (SEO) and pay per click (PPC).

The above video testimonial was shot on location over the course of a few hours.  Over 15 different video clips and programs were created for the marketing and public relations programs.

Need Video Marketing Advice? Create and produce a quality production and upload it to the internet!

Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing. The next step to successful exposure are to upload it to the web.

After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.

You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.

It can be difficult to know what the topic of your video should be. One of the best ways to determine what will be successful is by looking at what others have done. How-to videos, commentary on current events, and interviews with those “in the know” are all topics that have proven interesting to web users.

Short is sweet. Quick videos are more likely to be viewed in full than long-winded commercials. The less you say, the better, but be sure to pack your content full of great information so that the time spent on camera is truly worth watching once you upload the video to the web.

Develop a YouTube channel to help your video marketing campaign be successful. This channel should have a description with common keywords associated with your company. Always include your web address at the beginning of each video description and close each video with a call to action such as visiting your website for more information.

The use of video in your marketing strategy is a smart idea and it’s popular. You can keep your marketing relevant and fresh by making use of live video to reach your audience.

The video clip shown above in this article is from a video newsletter for a packaged neutraceutical firm.  A questions and  answer interview style is what we perform for them on an ongoing basis to communicate to their various audiences and stakeholders.


Robert Haller, St Louis Video Producer

St Louis Video Production


Affiliate Marketing Can Make You Money | Use Video To Promote Yourself

Affiliate marketing is a tremendous opportunity to increase your online business and make seemingly easy money. However, given the relative youth of this market and the technical specifics involved, it can actually be quite a headache. This article contains tips and tricks that you can use to simplify matters and make more money doing it.

Video Production

Record a high quality video where you demonstrate an affiliate product then upload it to YouTube along with your affiliate link. YouTube is a great source for potential buyers, and if you provide an informative video about a product, people will be more inclined to buy the product through your affiliate link.

If you cannot say everything you need to say about a product or service in only a few sentences, then it’s probably better that you focus on other products. It’s better to avoid products that require lengthy video presentations. Usually you only have a short amount of time to grab a reader’s attention when they’re using the Internet. Choose products that only require a description that is short, sweet and to the point.

Consider making use of video sharing sites to boost your affiliate marketing program’s effectiveness. The financial outlay of this process is minimal; all you need to provide is a simple video extolling your affiliate vendors’ products and linking to your website. In return for this modest effort you may see a significant increase in website traffic and vendor sales.

When posting a review for an item you’re selling through affiliate marketing, make sure to include supporting information. For example, take photos of the item, or include a video of it being used. This will increase the trust people have in the fact that you actually know enough to be reviewing the item.

After your choose a niche for your affiliate marketing campaign, research one of the largest problems or questions related to your niche. Once you have done your research, create a video that solves most of the problem. Then, recommend a quality product that can solve the rest of the problem. Be careful to avoid making the video an overt sales pitch for the product. Instead, provide a lot of value and weave the recommendation seamlessly into your presentation.

To boost your affiliate sales, record a video of yourself demonstrating how to use the product you are promoting. This technique can work for anything from software programs to garden tools and everything in between. When visitors can see a demonstration of how a product will benefit them, they will be far more likely to buy it.

If you’ve purchased an item through your affiliate program and reviewed it, are you still using it? If so, mention on Twitter how much you love it. If you figure out an alternative use, share it on your site or on Facebook. Create another video of you using it in this other way and post a second review. You can’t just post once and expect sales to continue, you must stoke the flames!

Writing an affiliate review isn’t easy, but focusing on what the benefits are from buying and using the product and who might get the most use out of it is key. In your later post include some fun information, like an interview with the creator or a video of you using the product.

As mentioned earlier, affiliate marketing has the allure of easy money, but setting up things to generate those easy revenues can be hard. Apply the wisdom you have received from this article and all things affiliate marketing in your life, can actually be easier than you might have ever hoped and dreamed.


Robert Haller, St Louis Video Producer

St Louis Video Production


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