As competition for visitors becomes increasingly fierce online, optimizing your website for search engines is more important than ever. Most internet users never get past the first page of search results, so if your site doesn’t show up there, your traffic will suffer.
To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including video clips on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more traffic.
Photographic images and video files on your server can present an opportunity to increase in the rankings, so be sure that you’re always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.
Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link to a friend, essentially increasing you market reach with no more effort on your part.
Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings.
Determine your video length. If you have a lot of content it may help to break it up into a few videos. It makes it easier for the audience to digest and find the information they’re looking for. Attention spans are short and we rarely recommend a video longer than 5 minutes. You may want to try to cram in as much content as possible, but it’s best to be brief.
Your video production style can mean a lot of different things. Be careful to think of tone, pace, emotion, and other factors that will affect how your message and company will be perceived.
It can be easier than you think to boost your web site’s visibility by optimizing it with various and multiple video productions for the major search engines. Just apply the techniques you’ve learned in this article, and soon your traffic will increase.
Robert Haller, St Louis Video Producer
St Louis Video Production