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Archive for January, 2014

Paint your next video production with a web multimedia strategy.

We can help you offer sound, motion and interactive elements for your website. We’ll provide an exciting variety of promotional and presentation options to communicate with.
For marketers and educators we often create slide presentations, product and image portfolios, e-books, blogs, podcasts and personalized videos with a step by step demonstrations. We help them communicate instantaneously with their global audiences.

Add to that a dash of color with some social media and your strategy will become a powerful creative canvas. RSS newsfeeds always have that technological opportunity to go viral socially. Companies can strengthen their brands and market value with video and various vibrant multimedia to cultivate communities which can span continents. Paint your video with the right artists and we’ll make your website a masterpiece.

This video was used by the medical practice to market themselves on the web and with broadcast mass media for local cable. Video possibilities with multi-media and the web are endless.

Robert Haller, St Louis Video Producer
St Louis Video Production

Want To Expand Your Market Share? Try Video Marketing On Your Website.

Want To Expand Your Market Share? Try Video Marketing On Your Website.

When you are trying to market a business, it is very important that you try to use all available channels. Many people neglect some channels due to fear or the unfamiliar. While video marketing may not be something you know a lot about, this article will show you how to make it a part of your business plan.

Add video to your website.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.

You should include screenshots of your web pages in your videos. This allows users to see the setup of your website. This is pertinent in tutorial videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

When using videos to market your business, be sure to add a link to your website. If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.

If you see the same questions being asked by customers again and again, create a video that provides answers. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.

Don’t forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.

Before beginning any video, plan out what you are going to say to your viewers. Most video marketers say that if you can develop your introduction and closing of a video, the rest of the video will go smoothly. Begin any video by introducing yourself and your company. End each video with a call to action to visit your website.

Now that you have more information on video marketing and how it works, you should feel more confident in your ability to make it work for you. While it may be a bit intimidating at first, over time it should become a regular part of any marketing plans you implement. Do not become discouraged if it takes a while for you to make it to the top of your game.

The video shown here is from a series of multiple videos produced by us for Kuna Foodservice. Rather than one long video production, we segmented the video into appropriate marketing benefit response clips, each explaining a different Kuna service component. The productions are doing very well on as shown on the client’s website views and by their google analytics account.

Robert Haller, St Louis Video Producer
St Louis Video Production

Learn To Design Attention Grabbing Websites With Video

When it comes to web design, you will find it important to ensure that you are reading the best advice around. Use the advice provided here if you want to make your website look great and compete with other web professionals.

Video can help you stand apart from your competition.

Stay away from animated GIFs on your website. Use static jpeg images for page elements and actual video files for movement and animation.

Start with a video repository such as youtube or vimeo, setup your account for free and now you’ll have a place to conveniently store all of your clips. Longer clips can sometimes be an issue on loading but you can often setup to load overnight so you can leave the computer to do all the work in the evening when you go home. Some may wish to host their video on their website, but this can often become a hassle due to bandwidth requirements. Many hosts don’t allow video hosting. If your host uses a public server, video files may consume too much space. Therefore, it is important to verify this beforehand. Some people pay for their bandwidth, especially on mobile devices, so take that into consideration when placing video on your site. This can also mean a very slow-loading video that’s going to buffer every other second. This is another reason I like to post my video files on youtube or vimeo and then link them to the website.

Greet your visitors with a video greeting and simply explain what you do. Many people like to be able to put a face with a company and making a video can help with your image. It helps to personalize your business. Keep the video short, under two minutes, and give them a quick explanation of what you do and what they can gain by selecting your firm.

Ask another person to test your website and video clips to make certain they load and play as intended. Each time you add something new, have someone take a look and give you impartial feedback. As the site designer, you may not be concerned by a video or graphic that loads slowly. However, your users may feel differently. Make certain you seek a second opinion.

To summarize, it is important that you give yourself a broad good base of web design knowledge. Consider adding video, it works well with search and mobile devices and can help you with your businesses brand image.

Here is a video opening for a pharmaceutical firm. It is an animated logo motion introducing the name of the firm. This clip is used to open and close many of the video productions created by this local business. Video is a good attention builder for websites. Always consider adding video to your website to further enhance communication with your audience.


Robert Haller, St Louis Video Producer

St Louis Video Production


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