Common Lighting Setups – A lot of fledgling filmakers take their commitment to complete authenticity too far, thinking that it should extend even to the lighting. Using only ambient light sources, they think, adds to the cinema verite feel; that’s the way it really happened! But poor lighting has more potential to ruin a video production than improve it. Keep your video looking good with easy-to-understand lighting arrangements preferred by the professionals. We’ll show you a few good lighting tricks that will make your video the best it can be.
When it comes to developing a successful business over the long term, lead generation is essential. Learning how to build a network of contacts and potential future business prospects can give any business a new lease on life. Keep reading to gain some terrific insights on how the most successful entrepreneurs do just that.
Create engaging video content. Lead generation relies a lot on building trust with your product or service. Show and tell your products and services through video marketing. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.
Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generating new customers. Just them sharing your company information with video in social media can be surprisingly powerful.
Use videos and images to tell your brand’s story. Article writing is a powerful form of content marketing for leads, but videos and photos can be even more powerful. This is especially true for mobile screen visitors to your site. Reading content on mobile devices can be less than optimal, but a photo or video can tell the story really well.
Create an interesting video on Youtube for your business. If you have a product or service to sell, this is a great way to demonstrate it. Include a link that goes directly to your website to make it easy for viewers to find out more information about what you offer.
There can be little debate about the essential nature of lead generation in creating and sustaining a winning business. Sadly, not enough businesspeople have taken the time to learn new techniques when it comes to building these critical contacts. The information presented above should start to remedy that problem for many.
Robert Haller, St Louis Video Producer
St Louis Video Production
Over a longer video production shoot and on most quick shots, especially indoors, use continuous lighting. This will allow you to reproduce the exact lighting should you need to come back and shoot a similar testimonial at a later date.
We try to minimize uncontrollable natural light by blocking or covering of windows. For LED lights, we control the light spill with barn doors. It may sound funny, but we often create and craft specifically on set with cardboard and gaffer’s tape to direct and control the viewer’s eye to the area we wish to highlight.
Conversely, when shooting outdoors, harness and control the natural lighting from the sun. Place diffusers between the sun and the subject for a more balanced lighting effect.
Every video requires and calls out for good lighting. It’s unfortunate that many shooters, shoot and scoot too fast and don’t take the time to do it right.
Video Teleprompters are worth their weight in gold!
A teleprompter is a great way to streamline video production when you want to stay on script and talk directly to the audience.
The concept is that you use the teleprompter for reference but look past the reflection into the actual lens of the camera when you know what you are supposed to say and also break eye contact occasionally, similar to a normal conversation with someone.
st louis video production company
It’s important for the on camera talent to know the script well and know what is important to emphasize to the audience.
It also helps to have video experience and feel comfortable in a video production situation. When used properly, the video teleprompter keeps you on script, on-time, and is not noticeable to the viewer.
It can reduce production time and make the producer’s and editor’s job easier to work within your script.
When in doubt, utilize this wonderful video production method for your next video.
St Louis Video Streaming
St Louis Video Production
We provide many streaming technology solutions to increase the bandwidth quality and compression performance of your video stream. By using industry leading formats we constantly explore and test newer technology to create an economical web streaming solution for your specific needs.
Live video web streaming
From a simple presentations to a large scale productions, we can video stream and webcast your event live. Let us provide you with the correct technology solution.
Unique web visits can increase by replaying previously recorded live streams. You can also create and stream your entire Media libraries.
Rob Haller, StL Video Director and Producer, 314-892-1233
St Louis video production company - Honda web video
St Louis Video Production
Mike Haller, Video Producer setup the St Louis video crew for a number of local Honda television commercials produced for television and the web. Four different locations were selected around downtown by the Arch, Creve Coeur Lake, Forest Park and University City. Night shooting was also conducted and finalized a rather successful but long day of videotaping.