Over a longer video production shoot and on most quick shots, especially indoors, use continuous lighting. This will allow you to reproduce the exact lighting should you need to come back and shoot a similar testimonial at a later date.
We try to minimize uncontrollable natural light by blocking or covering of windows. For LED lights, we control the light spill with barn doors. It may sound funny, but we often create and craft specifically on set with cardboard and gaffer’s tape to direct and control the viewer’s eye to the area we wish to highlight.
Conversely, when shooting outdoors, harness and control the natural lighting from the sun. Place diffusers between the sun and the subject for a more balanced lighting effect.
Every video requires and calls out for good lighting. It’s unfortunate that many shooters, shoot and scoot too fast and don’t take the time to do it right.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
St Louis Video Production, Inc. 
Written
on 05/22/2014