These questions, initially devised to produce accurate news reports, are also used or adapted to solicit information for a variety of non-journalistic objectives, from scientific research and job interviews, to the census and police reports.
For our purposes, we are interested in applying them to the creation of non-fiction stories from documentaries to informational videos. The backbone of all stories remains the interview and represents the gateway to your objective as storyteller: to bring insight and understanding to your cause.
The yardstick we use to measure an interviewer’s skill is his or her ability to ask the right questions of the interviewee to get what the audience needs to hear. Entire bodies of work have been published around the subject of best practices for conducting successful interviews. Our producers understand these best practices and know how to use them.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Many of our customers take great pride in the cleanliness and orderliness of their manufacturing plants and office facilities. To achieve the highest quality for your video imagery, we make sure that everything in your plant is where it should be, when it should be there before the shooting begins.
You are invited to go behind the scenes to see how our customers’ products are brought to life. Your video tour guide will take you through each stage of the manufacturing process, explaining how all the pieces come together to create the products you make.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
As competition for visitors becomes increasingly fierce online, optimizing your website for search engines is more important than ever. Most internet users never get past the first page of search results, so if your site doesn’t show up there, your traffic will suffer.
To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including video clips on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more traffic.
Photographic images and video files on your server can present an opportunity to increase in the rankings, so be sure that you’re always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.
Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link to a friend, essentially increasing you market reach with no more effort on your part.
Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings.
Determine your video length. If you have a lot of content it may help to break it up into a few videos. It makes it easier for the audience to digest and find the information they’re looking for. Attention spans are short and we rarely recommend a video longer than 5 minutes. You may want to try to cram in as much content as possible, but it’s best to be brief.
Your video production style can mean a lot of different things. Be careful to think of tone, pace, emotion, and other factors that will affect how your message and company will be perceived.
It can be easier than you think to boost your web site’s visibility by optimizing it with various and multiple video productions for the major search engines. Just apply the techniques you’ve learned in this article, and soon your traffic will increase.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
A video clip featuring the owner of the business is a great way to put a face to the name of your business. It doesn’t have to be an official interview, but it should clearly communicate why your business matters. Feature an interview with the owner of your business, where she or he explains what makes the company unique.
Video is particularly effective at showing the interactivity of products and services, especially if there’s more than meets the eye. When people can’t physically touch the goods, video can be a powerful tool to demonstrate how the products work. Showcase the unique personality of the owner and the business with their interaction with the company’s products or services.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Here is a news report from Mandy Murphy, Fox 2 News about our firm.
ST. LOUIS (KTVI) – The FAA last week decided to allow commercial use of drones under strict guidelines. The decision has been in the works since 2005 and still needs final approval. Current rules for drones are to fly for recreation. If commercial you need a pilot’s license. The new FAA rules allow for drones under 55 pounds, you must fly below 500 feet, further than 5 miles from an airport and not directly overhead of people. You must maintain constant visual line of site with the drone.
Haller Concepts of South County is already using drones from commercial photography and video. Safety is the most important aspect for Haller. They always use a two-man crew. One person operates the drone and keeps constant line of sight while the other watches the shot and directs the operator. Haller and many others like them will get their certificate of authorization.
Technology is far outpacing government rules. Law enforcement across the country are interested in using drones. St. Louis Police have asked for permission from the FAA. Groups like drone free St. Louis are opposed to police drones. They want strict privacy rules from the government.
Right now, the new ruling does not allow for companies like Amazon to begin delivering packages using a GPS drone. Line of sight is still required. It may take a year or two for the new FAA rules to be fully implemented.
1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.
Here is some raw video tour production footage from a recent shoot.
We take great pride in the production skills of our video plant tours. To achieve the highest throughput, we make sure that everything in our video production of your plant is where it should be, when it should be there. We video tape with normal ground methods and we also shoot with an aerial drone to get those unique vantage spots not readily seen on a normal plant video tour.
When you watch the video, pay attention to the way we utilize our camera angles and editing. You won’t see anything out of place in our quality productions. We’d enjoy showing you more plant tours we have done these past few months.
314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video Producer
robh@hallerconcepts.com
For plant tours for customers or potential investors and employees, a video production can save you time and money. Rather than driving an entire crew around the plant in a train of carts, simply setup a video room to stream your plant tours from the internet. Our production methods work well for your viewers to see the big picture of your location from all angles. We combine drone aerial and traditional video to get all of your important shots. Our video tour guides will take you through each stage of the manufacturing process, explaining how all the pieces come together to create your impressive products or services.
Mike Haller setting up the camera to tape a video plant tour.
