Marketing is about positioning and communicating your unique value proposition to a very specific audience. Your product or service won’t appeal to everyone. That’s good! In fact it probably won’t appeal to that many people at all. You have to ensure that you craft a message that is tailored to the specific concerns of your very well defined audience.
That sounds risky because if you narrow the focus of your message you have to leave some information out. That’s ok, the only thing riskier than that is leaving everything in. Here are some unique initial video shots for Missouri Manufacturing to be used in a series of new segmented marketing videos.
A unique and balanced blend of ground and aerial video are wonderfully edited here for the marathon to be held in St Louis.
We shot with the San Diego crew on a beautiful day throughout the city. We had both a ground team and an aerial team to coordinate seamless editing transitions that really look remarkable in our final video clip.
Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started?
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.
If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.
Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera
Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
If you are planning to use videos to market your business you want to be sure that you use a high quality HD camera. Thanks to advances in technology people expect to see videos in high definition. We can help your with your production in our studio or we can shoot you at your business location. We can also pick-up some background footage or B-roll to add content to your video.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
These questions, initially devised to produce accurate news reports, are also used or adapted to solicit information for a variety of non-journalistic objectives, from scientific research and job interviews, to the census and police reports.
For our purposes, we are interested in applying them to the creation of non-fiction stories from documentaries to informational videos. The backbone of all stories remains the interview and represents the gateway to your objective as storyteller: to bring insight and understanding to your cause.
The yardstick we use to measure an interviewer’s skill is his or her ability to ask the right questions of the interviewee to get what the audience needs to hear. Entire bodies of work have been published around the subject of best practices for conducting successful interviews. Our producers understand these best practices and know how to use them.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.
Here is some raw video tour production footage from a recent shoot.
We take great pride in the production skills of our video plant tours. To achieve the highest throughput, we make sure that everything in our video production of your plant is where it should be, when it should be there. We video tape with normal ground methods and we also shoot with an aerial drone to get those unique vantage spots not readily seen on a normal plant video tour.
When you watch the video, pay attention to the way we utilize our camera angles and editing. You won’t see anything out of place in our quality productions. We’d enjoy showing you more plant tours we have done these past few months.
314-892-1233
Rob Haller, St Louis Video Producer
St Louis Video Producer
robh@hallerconcepts.com
For plant tours for customers or potential investors and employees, a video production can save you time and money. Rather than driving an entire crew around the plant in a train of carts, simply setup a video room to stream your plant tours from the internet. Our production methods work well for your viewers to see the big picture of your location from all angles. We combine drone aerial and traditional video to get all of your important shots. Our video tour guides will take you through each stage of the manufacturing process, explaining how all the pieces come together to create your impressive products or services.
Mike Haller setting up the camera to tape a video plant tour.
WordPress can be a very hard platform to use to publish your blog posts if you don’t understand how to use it properly. Many people assume it is easy to use, but it can easily become complicated.
If you plan to use WordPress for your site, you should only do so if you plan to have a responsive design. People access websites from all types of devices, and you want to make sure that any person who wants to view your site will be able to without any issues.
Make sure your sidebar is not too cluttered. The sidebars on most WordPress blogs are a chaotic mess, full of social media icons and ads and links. Prioritize what goes in your sidebar. Make sure visitors to your blog don’t have to search for anything they might be looking for.
Improve the look and style of the footer on your wordpress website. This is very important as it is the first thing that your viewer is going to see. Include a short bio that includes all of your details or important links that pertain to what you want to get across.
Do not let your theme get stale. The first thing you should do if you notice a decrease in traffic is check and see when you last changed your theme. As your site grows and changes, the theme should as well. Make sure that it accurately reflects your brand, and you should see a rise in traffic.
It is relatively easy to include video blogging in your WordPress site. The time spent in preparation is time well spent. A lot of Internet users respond well to visuals. A video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.
Your WordPress is nothing without plugins, and lucky for you, there are plenty to choose from. However, it is very important that you use caution when installing plugins and keep in mind that they aren’t disposable. You can uninstall them, but most of the time they will still affect your content and leave shortcodes behind.
Add Video Production
It is easy to use WordPress to add video blogging to the website. Spending a little extra time preparing your website will save you time in the long run. Internet users are mainly visual. A well produced video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.
Many people are responding to videos, so consider this option. Video is not only becoming more popular, it is also becoming much easier to use. WordPress, in its current version, makes the use of video quite easy. This can really increase traffic by drawing those who are less inclined to read.
You can insert media into your posts just by pasting the URL where you’d like the media to appear. For example, paste in a YouTube video just by putting the URL within the text where you want the video to play. Be sure that the URL doesn’t turn blue – if it does, highlight it and click the unlink button.
Looking to embed a YouTube video to add a little multimedia to your WordPress site? You can do it really easily. All you need to do is paste the YouTube video share link right into your post’s body. Place it exactly where you want it to appear on the page. The YouTube video will magically appear in your post!
It is not possible to learn everything there is to know about WordPress overnight. However, if you take the time to follow the simple advice in this article and keep learning more, you will master it in no time.
St Louis Video Production, Inc. 