We suggest using all your video assets to multi-market your firm to your various audiences and stakeholders. When our ground and drone crews come back from a shoot, we library all the footage so our clients can better hone their specific messages. They can review all the footage to help in the creative process to communicate more effectively.
Currently, many companies are in dire need of skilled workers. Have several positions open at your company? You may want a video to get the word out about these opportunities. Consider how likely people are to share videos and how much information you can convey. Video helps you elicit emotion which can be a key element in encouraging someone to consider the job or to send the video to a friend who may be a perfect fit for the position.
Mike Haller, St Louis Video Producer