Many firms have an About Us section on their website. Customers want to know who you are. Give them a bigger and better picture of who you are. Create an emotional connection to show and tell your customers your story. Some topics might include your corporate mission and values, the company origin, the challenges it has faced and it’s vision for the future.
The value in the About Us video as described above is that your potential customers and current customers will see the personal touch of your company. They’ll see the passion and enthusiasm of your team and by allowing them to understand how you want to grow, they may feel more connected to you and want to help you reach your goals.
This type of video will be used by the marketing and sales departments but can also be used by the Human Resources Department. H-R can use it in recruitment as well as in new employee orientations. Having every employee really understand your company’s story, with its focus on what’s happening now, how you started and where you’re going, will help them better understand their role as part of the team.
We can help you offer sound, motion and interactive elements for your website. We’ll provide an exciting variety of promotional and presentation options to communicate with.
For marketers and educators we often create slide presentations, product and image portfolios, e-books, blogs, podcasts and personalized videos with a step by step demonstrations. We help them communicate instantaneously with their global audiences.
Add to that a dash of color with some social media and your strategy will become a powerful creative canvas. RSS newsfeeds always have that technological opportunity to go viral socially. Companies can strengthen their brands and market value with video and various vibrant multimedia to cultivate communities which can span continents. Paint your video with the right artists and we’ll make your website a masterpiece.
This video was used by the medical practice to market themselves on the web and with broadcast mass media for local cable. Video possibilities with multi-media and the web are endless.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
Want To Expand Your Market Share? Try Video Marketing On Your Website.
When you are trying to market a business, it is very important that you try to use all available channels. Many people neglect some channels due to fear or the unfamiliar. While video marketing may not be something you know a lot about, this article will show you how to make it a part of your business plan.
Add video to your website.
Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.
After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.
You should include screenshots of your web pages in your videos. This allows users to see the setup of your website. This is pertinent in tutorial videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
When using videos to market your business, be sure to add a link to your website. If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.
If you see the same questions being asked by customers again and again, create a video that provides answers. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
Don’t forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.
Before beginning any video, plan out what you are going to say to your viewers. Most video marketers say that if you can develop your introduction and closing of a video, the rest of the video will go smoothly. Begin any video by introducing yourself and your company. End each video with a call to action to visit your website.
Now that you have more information on video marketing and how it works, you should feel more confident in your ability to make it work for you. While it may be a bit intimidating at first, over time it should become a regular part of any marketing plans you implement. Do not become discouraged if it takes a while for you to make it to the top of your game.
The video shown here is from a series of multiple videos produced by us for Kuna Foodservice. Rather than one long video production, we segmented the video into appropriate marketing benefit response clips, each explaining a different Kuna service component. The productions are doing very well on as shown on the client’s website views and by their google analytics account.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
When it comes to web design, you will find it important to ensure that you are reading the best advice around. Use the advice provided here if you want to make your website look great and compete with other web professionals.
Video can help you stand apart from your competition.
Stay away from animated GIFs on your website. Use static jpeg images for page elements and actual video files for movement and animation.
Start with a video repository such as youtube or vimeo, setup your account for free and now you’ll have a place to conveniently store all of your clips. Longer clips can sometimes be an issue on loading but you can often setup to load overnight so you can leave the computer to do all the work in the evening when you go home. Some may wish to host their video on their website, but this can often become a hassle due to bandwidth requirements. Many hosts don’t allow video hosting. If your host uses a public server, video files may consume too much space. Therefore, it is important to verify this beforehand. Some people pay for their bandwidth, especially on mobile devices, so take that into consideration when placing video on your site. This can also mean a very slow-loading video that’s going to buffer every other second. This is another reason I like to post my video files on youtube or vimeo and then link them to the website.
Greet your visitors with a video greeting and simply explain what you do. Many people like to be able to put a face with a company and making a video can help with your image. It helps to personalize your business. Keep the video short, under two minutes, and give them a quick explanation of what you do and what they can gain by selecting your firm.
Ask another person to test your website and video clips to make certain they load and play as intended. Each time you add something new, have someone take a look and give you impartial feedback. As the site designer, you may not be concerned by a video or graphic that loads slowly. However, your users may feel differently. Make certain you seek a second opinion.
To summarize, it is important that you give yourself a broad good base of web design knowledge. Consider adding video, it works well with search and mobile devices and can help you with your businesses brand image.
Here is a video opening for a pharmaceutical firm. It is an animated logo motion introducing the name of the firm. This clip is used to open and close many of the video productions created by this local business. Video is a good attention builder for websites. Always consider adding video to your website to further enhance communication with your audience.
Business people the entire world over have begun to discover the energy of video marketing in multitudes. Those destined to triumph with this kind of strategy should first give sufficient time and energy to learning what types of methods perform best and which can be far less powerful. The article that follows below should assist you begin to sort out the sort of effort suitable to your personal enterprise.
You want to be certain that you put out videos regularly. Once folks have seen your video and so are comfortable with it they’re going to more than likely cease watching it. Posting new content will keep your audience coming back to see what kinds of new things you might be encouraging.
Videos can simply be used to explain your goods or services to potential customers. Seeing how a product works will help your customers understand how to use your goods and why purchasing from you is preferable to other sellers. So, understanding how to produce videos to clarify what you’re selling will readily help develop your consumer foundation.
Don’t think that anyone will see 20-minute video. It’s possible to go that long as long as you are doing a quite in-depth how to movie. When you are simply chatting about your business, merchandises or a sale, keep your video to significantly less than five minutes.
You’ve got to stick to it, if you’re posting movies on a constant schedule. Over time, people will start to anticipate videos from you including your organization. Identical way that people follow tv series, they expect your videos to get published at a specific time as well as on a particular day. Let them know if there won’t be an upgrade or new movie coming.
Video advertising is responsible for some astonishing success stories in recent years. The fact of the interest is, however, that with no strong knowledge base, establishing a powerful plan can be a challenge. Review the tips above as needed seriously to make sure that you get the absolute most from your video marketing initiatives.
Directly below here is a short video for an motivational series of booklets some for the average consumer and some for industry. We created this short series of video clips to effectively market the client’s products and services. These can easily be uploaded to websites and burned to DVD’s to play at corporate events and trade shows.
Video Interviews can be professionally produced for You Tube and your website. Sell Promote your service, product, company or event. For small businesses this can be your communications solution to convey your message to your target audience. At St. Louis Video Production, we are fortunate to work with a wide variety of companies to help them create effective and creative solutions for video marketing.
We create multi-media of all kinds. If it involves video and sound into to create compelling media, we can certainly create it for you.
Shooting for an industrial marketing video is no different than most other types. You still need a script and a producer to make things happen. Your producer will get the script finalized with the writer and coordinate the crew and in our case here, direct and edit. We’re a small efficient video crew that can handle all of your creative needs with only a few people, a lot less than the larger studios in cost and in man hours by your team. The image below was taken for Midwest Metals. They have been a valued client since 1990. We like to create and mold relationships as much as video productions, it makes for a better lasting association. We also shoot stills and maintain their websites for marketing and associate information logins.
John Eyres of BCC is just great on-camera! He did a wonderful job and spoke from the heart. We supplied the proper studio forum, relaxed and controlled. The lighting and subtle background provided him the perfect set to deliver his video marketing message. John will use this on his website and blog to further advance his sales efforts. Mike Haller, videographer. Rob Haller, Producer and Editor.
St Louis Video Production, Inc. 