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Posts tagged ‘st louis web video’

Helpful Ideas To Inspire Your Video Marketing Efforts

Nowadays, people use the Internet for all kinds of transactions. Because of this, businesses should be aware of how to reach more customers via the Internet. Online video marketing is a great way to promote your business.

Your titles are very important. Make sure your titles are relevant and interesting to draw viewers in. Your title will also give them an idea of what to expect from your video. Make up catchy and creative names for each of your videos.

Making a video is just part of the battle. Additionally, you must do a great deal of promoting. You’ll get more clickthroughs with good marketing techniques. You can produce great content, but you also have to make sure targeted customers see your content.

Put together some credits for your videos. You should give a title to your videos, list the names of the people who appear in your videos or who helped you and of course give some details about the products featured in the videos. Make sure you add a link to your main site and encourage viewers to visit it for more information.

Do not avoid video marketing because you are shy. If it is hard for you to talk in front of a camera, do as many takes as you need and edit your video. Ask a friend or a colleague to help you by demonstrating products with you or interviewing you.

When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.

Camera, lens, lenshood.

Video Production on Location

The content you use needs to be interesting. Your video should catch people’s attention. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. Folks like engaging content that contains solid information. You can continually increase your traffic by always providing interesting videos.

Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website, which could in turn result in a sale.

Product reviews help visitors learn about different products. This type of video is the least used video marketing tool. Do not only concentrate on your products, but also include reviews about products that complement your products. For example, if your business specializes in shampoo, do several product reviews on hair styling products.

Camera operator with modern professional equipment working during film shooting

Professional video camera operators with many years of experience.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.

Videos can be a successful marketing tool. Marketing your business through videos is a smart way to reach millions of potential customers.

314-892-1233

Mike Haller

St Louis Video Producer

St Louis, Missouri, USA  | Video Production

stlouisvideoproduction@gmail.com

MMM Manufacturing | St Louis Video Production | Target your audience

For corporate video, first define your audience!

Targeted video marketing in saint louis, missouri

Targeted video marketing in saint louis, missouri

Marketing is about positioning and communicating your unique value proposition to a very specific audience. Your product or service won’t appeal to everyone. That’s good!  In fact it probably won’t appeal to that many people at all. You have to ensure that you craft a message that is tailored to the specific concerns of your very well defined audience.

That sounds risky because if you narrow the focus of your message you have to leave some information out. That’s ok, the only thing riskier than that is leaving everything in.  Here are some unique initial video shots for Missouri Manufacturing to be used in a series of new segmented marketing videos.

314-892-1233

Mike Haller

St Louis Video Producer

St Louis, Missouri, USA  | Video Production

stlouisvideoproduction@gmail.com

St Louis Video Production | Lighting | Physician Introductions

We'll use the right lighting to make your images look great.

We’ll use the right lighting to make your images look great.

Lighting quality refers to a light’s hardness or softness. A hard light is characterized by a sharp, defined shadow edge and a deep, dark shadow. Hard light pulls out the angular features of a face and draws attention to wrinkles and creases. It can make a subject look strong, or weathered, or wicked. Hard lighting can make a subject seem intimidating. Soft lighting has a broad, gradual shadow edge and a faint shadow. It is more flattering on the face. It conceals wrinkles and hides lines in the face, and makes people seem more friendly and approachable. Possibly more trustworthy. The hardness of a lighting instrument can be altered by adjusting the lamp from spot to flood, or by adding diffusion material or a softbox to the front.

Lighting quality remains a true constant whether for video or photography!

Mike Haller
314-892-1233
stlouisvideoproduction@gmail.com

St Louis Video Production | Video marketing Tips for better SEO

SEO can be improved with these video marketing tips.

Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you understand all that you need to know about video marketing.

Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.

If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.

When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.

Video tutorials are an excellent way to create new content and assist you customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase your visibility.

No need to invest in all the video equipment, come to our studio, we have all that you might need in high quality cameras, microphones, and editing software. You part is best to focus on the quality of your video’s content, the script, designing it to draw viewers. Call us to come visit our studio and to talk further about how video can help you find new markets.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com

How to properly use a teleprompter | St Louis Video Production

Here’s the big problem with the way most people use a teleprompter. Their following the teleprompter. They act like the teleprompter is in charge and that they aren’t in charge. So what happens? All of a sudden people start to sound the same. They talk at the same speed, the same volume, the same tone, and they don’t put pauses in. Can you see how you are about to fall asleep? Now I wasn’t reading from a teleprompter there but that’s how people sound. 

St Louis Professional video camera with teleprompter

St Louis Professional video camera with teleprompter

If you’re going to use a teleprompter, here are the big tips you have to keep in mind. Occasionally you speak louder. Occasionally softer. Sometimes you go a little faster, sometimes you go a little slower. And sometimes you need to pause. Doing those steps will make you sound conversational. You’ve got to do that and then you will be following, not the teleprompter, but the teleprompter will be following you. That’s what you want.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
https://stlouisvideoproduction.com/

Profiting From Video Marketing | St Louis Video Production

Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started?

Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.

Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera

Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera

Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.

Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.

Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.

If you are planning to use videos to market your business you want to be sure that you use a high quality HD camera. Thanks to advances in technology people expect to see videos in high definition. We can help your with your production in our studio or we can shoot you at your business location. We can also pick-up some background footage or B-roll to add content to your video.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
https://stlouisvideoproduction.com/

Ten Rules for Shooting in High Definition Video | St Louis Video Production

1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.

Marketing Communication Strategies In Regards To WordPress

WordPress can be a very hard platform to use to publish your blog posts if you don’t understand how to use it properly. Many people assume it is easy to use, but it can easily become complicated.

If you plan to use WordPress for your site, you should only do so if you plan to have a responsive design. People access websites from all types of devices, and you want to make sure that any person who wants to view your site will be able to without any issues.

Make sure your sidebar is not too cluttered. The sidebars on most WordPress blogs are a chaotic mess, full of social media icons and ads and links. Prioritize what goes in your sidebar. Make sure visitors to your blog don’t have to search for anything they might be looking for.

Improve the look and style of the footer on your wordpress website. This is very important as it is the first thing that your viewer is going to see. Include a short bio that includes all of your details or important links that pertain to what you want to get across.

Do not let your theme get stale. The first thing you should do if you notice a decrease in traffic is check and see when you last changed your theme. As your site grows and changes, the theme should as well. Make sure that it accurately reflects your brand, and you should see a rise in traffic.

It is relatively easy to include video blogging in your WordPress site. The time spent in preparation is time well spent. A lot of Internet users respond well to visuals. A video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.

Your WordPress is nothing without plugins, and lucky for you, there are plenty to choose from. However, it is very important that you use caution when installing plugins and keep in mind that they aren’t disposable. You can uninstall them, but most of the time they will still affect your content and leave shortcodes behind.

Add Video Production

It is easy to use WordPress to add video blogging to the website. Spending a little extra time preparing your website will save you time in the long run. Internet users are mainly visual. A well produced video can show them things that the written word just can’t convey, and as a result, it can be a very powerful tool.

Many people are responding to videos, so consider this option. Video is not only becoming more popular, it is also becoming much easier to use. WordPress, in its current version, makes the use of video quite easy. This can really increase traffic by drawing those who are less inclined to read.

You can insert media into your posts just by pasting the URL where you’d like the media to appear. For example, paste in a YouTube video just by putting the URL within the text where you want the video to play. Be sure that the URL doesn’t turn blue – if it does, highlight it and click the unlink button.

Looking to embed a YouTube video to add a little multimedia to your WordPress site? You can do it really easily. All you need to do is paste the YouTube video share link right into your post’s body. Place it exactly where you want it to appear on the page. The YouTube video will magically appear in your post!

It is not possible to learn everything there is to know about WordPress overnight. However, if you take the time to follow the simple advice in this article and keep learning more, you will master it in no time.

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Video Production St. Louis | Corporate Marketing Videos | Lighting for Testimonials

Common Lighting Setups – A lot of fledgling filmakers take their commitment to complete authenticity too far, thinking that it should extend even to the lighting. Using only ambient light sources, they think, adds to the cinema verite feel; that’s the way it really happened! But poor lighting has more potential to ruin a video production than improve it. Keep your video looking good with easy-to-understand lighting arrangements preferred by the professionals. We’ll show you a few good lighting tricks that will make your video the best it can be.

314-892-1233

Robert Haller, St Louis Video Producer

St Louis Video Production

stlouisvideoproduction@gmail.com

https://stlouisvideoproduction.com/

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St Louis Video Production | Corporate Marketing Communications

Today’s corporate outreach requires video marketing and training.

For many companies, marketing communications is the primary expenditure on the creative balance sheet. Our video production team understands all that you and your business have riding on a creative and professional presentation, and we work tirelessly to ensure your visual branding lives up to those high standards as well.

Chances are you’re here because an art director or designer recommended us. They see in our portfolio the video skill to document your business and employees in a flattering way. Rest assured that we’re able to work within the corporate environment without disrupting the normal flow of business. Your time is money, and we understand that.

314-892-1233

Robert Haller, St Louis Video Producer

St Louis Video Production

stlouisvideoproduction@gmail.com

http://www.stlouisvideoproduction.com

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Create a marketing video to build your lead generation.

When it comes to developing a successful business over the long term, lead generation is essential. Learning how to build a network of contacts and potential future business prospects can give any business a new lease on life. Keep reading to gain some terrific insights on how the most successful entrepreneurs do just that.

Create engaging video content. Lead generation relies a lot on building trust with your product or service. Show and tell your products and services through video marketing. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.

Ask your current customers to pass on word about your company to those they know. Your current loyal customers are the best lead generation asset you have. Their word of mouth can really mean a lot to generating new customers. Just them sharing your company information with video in social media can be surprisingly powerful.

Use videos and images to tell your brand’s story. Article writing is a powerful form of content marketing for leads, but videos and photos can be even more powerful. This is especially true for mobile screen visitors to your site. Reading content on mobile devices can be less than optimal, but a photo or video can tell the story really well.

Create an interesting video on Youtube for your business. If you have a product or service to sell, this is a great way to demonstrate it. Include a link that goes directly to your website to make it easy for viewers to find out more information about what you offer.

There can be little debate about the essential nature of lead generation in creating and sustaining a winning business. Sadly, not enough businesspeople have taken the time to learn new techniques when it comes to building these critical contacts. The information presented above should start to remedy that problem for many.

 

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com

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