Storytelling will help build your brand. And Video is the single most powerful way to tell your story.
Our filmmakers have spent years honing the craft of business storytelling. Our business is to understand your organization — and make sure the rest of the world understands, likes, and remembers you.
St Louis Video Production – Videographer
We work with clients of all sizes and in many locations around the globe. Whether your goal is to persuade, sell, train or inspire, our experience creating web videos, TV commercials and business-to-business videos will bring you and your organization the response you need.
A unique and balanced blend of ground and aerial video are wonderfully edited here for the marathon to be held in St Louis.
We shot with the San Diego crew on a beautiful day throughout the city. We had both a ground team and an aerial team to coordinate seamless editing transitions that really look remarkable in our final video clip.
Lighting quality refers to a light’s hardness or softness. A hard light is characterized by a sharp, defined shadow edge and a deep, dark shadow. Hard light pulls out the angular features of a face and draws attention to wrinkles and creases. It can make a subject look strong, or weathered, or wicked. Hard lighting can make a subject seem intimidating. Soft lighting has a broad, gradual shadow edge and a faint shadow. It is more flattering on the face. It conceals wrinkles and hides lines in the face, and makes people seem more friendly and approachable. Possibly more trustworthy. The hardness of a lighting instrument can be altered by adjusting the lamp from spot to flood, or by adding diffusion material or a softbox to the front.
Lighting quality remains a true constant whether for video or photography!
Mike Haller 314-892-1233 firstname.lastname@example.org
Do you want your customers to know what you are all about? A professionally produced video is a great way to let them know. It offers you a chance to show your operation in its best light. So make the most of it. If you are going to lay it out there for the world to see, make sure you get it right. Here are a few ideas how to prepare your facility for video production.
Before a video crew shows up, a basic first step is to clean your plant… or your office area. Clean up any clutter, and remove papers from desks. For most wide shots, less is more… so be ready to move things to an out of the way area for the shoot day.
For outside areas, try to have the landscaping look as good as possible. Again, remove any trash or clutter.
Take test pictures of your selected areas, and then examine them. Seeing things though the lens of camera is a little different than the naked eye. How is the lighting in your facility? How clean or cluttered does it look? Pass these shots along to your production crew. Include exterior photos too, taking note of when the photo was taken, and the direction in which the sun moves.
For interviews or testimonials, consider the use of a makeup artist to present your team at its best.
Take notes about the electricity available in the areas you will be recording. Make sure all available circuits are working. The less time the crew spends searching for electricity, the more they can spend on capturing video.
Consider buying shirts to make associates look like a team. Not only does it look better on camera, but your employees might appreciate the gift.
Clean up your facility before the camera rolls.
Schedule taping to make best use of manpower. We can help you work up a schedule to make sure you have the right people available for each scene.
Here’s the big problem with the way most people use a teleprompter. Their following the teleprompter. They act like the teleprompter is in charge and that they aren’t in charge. So what happens? All of a sudden people start to sound the same. They talk at the same speed, the same volume, the same tone, and they don’t put pauses in. Can you see how you are about to fall asleep? Now I wasn’t reading from a teleprompter there but that’s how people sound.
St Louis Professional video camera with teleprompter
If you’re going to use a teleprompter, here are the big tips you have to keep in mind. Occasionally you speak louder. Occasionally softer. Sometimes you go a little faster, sometimes you go a little slower. And sometimes you need to pause. Doing those steps will make you sound conversational. You’ve got to do that and then you will be following, not the teleprompter, but the teleprompter will be following you. That’s what you want.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person’s background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
Use scannable QR codes to introduce your brand to customers. Link a QR code with a discount or coupon that is only found on the mobile application, product information, short video or another relevant item of value to the user. This is effective at getting customers familiar with your brand.
Let us create your virtual production set. We can create a set design for a news environment at your location or at our studio to convey your message. Businesspeople the world over have begun to discover the power of video marketing in large numbers. Those destined to succeed with this type of strategy must first devote sufficient time to learning what types of techniques work best and which may be far less effective.
Do not allow your shyness to stop you from taking advantage of video marketing. When you are looking into the camera, talk as if you were talking to an old friend. This is a very simple and effective way to help yourself get over the discomfort of talking to people you don’t know. We are also well-versed in teleprompters and can show you how easy they can work for you to develop flawless delivery of your video message.
If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you’re trying to tell them, be honest, transparent and come off as warm and friendly.
Video marketing has been responsible for some amazing success stories in recent years. We can help you create your own success story!