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Posts tagged ‘photography’

Seeing Heat from Above: How Drone Thermal Inspections Protect Commercial Roof Investments

Commercial roofs rarely fail overnight. Leaks, trapped moisture, and insulation breakdown usually start as small, invisible problems that quietly erode your asset value. By the time you see water stains inside the building, the damage is already expensive—and often disruptive—to fix.

Drone-based thermal inspections change that equation.

By combining high-resolution infrared (thermal) imaging with aerial photography, we can quickly identify trouble spots across large commercial roofs—without scaffolding, risky walk-arounds, or shutting down operations. For asset managers, facility teams, and marketing or communications leaders, this is not just a maintenance tool; it’s a strategic way to protect brand, budgets, and the occupant experience.


What Is a Commercial Roof Thermal Inspection by Drone?

A drone thermal inspection uses an aerial platform equipped with:

  • A high-resolution RGB camera for visual documentation
  • A thermal (infrared) camera that measures subtle temperature variations across the roof surface

Every object emits infrared radiation based on its temperature. The thermal camera detects this and translates it into an image, where warmer and cooler areas are represented by different tones. On a commercial roof, those temperature differences can reveal:

  • Areas of trapped moisture beneath membranes or coatings
  • Compromised insulation that’s leaking energy
  • Ponding water or drainage issues
  • Thermal bridging around penetrations, edges, and rooftop equipment
  • Heat signatures that may indicate mechanical or electrical issues with rooftop units

The drone flies a pre-planned grid pattern over the roof, capturing overlapping thermal and visual images. These are then stitched, analyzed, and mapped into a comprehensive report your team can act on.


Why Thermal Drone Inspections Matter to Decision Makers

For decision makers responsible for capital budgets, risk management, and brand reputation, drone thermal inspections deliver value in several critical ways.

1. Early Leak Detection and Moisture Mapping

Traditional inspections often rely on what inspectors can see at eye level—cracks, blisters, visible damage. By the time water shows up inside, moisture has usually migrated through layers of roofing, insulation, and structure.

Thermal imaging can detect temperature anomalies consistent with moist insulation long before interior leaks appear. That means:

  • Targeted repairs instead of full system replacement
  • Reduced interior damage to ceilings, finishes, and equipment
  • Shorter disruption to tenants and operations

This is especially valuable for large roofs—warehouses, hospitals, schools, office parks—where walking every square foot thoroughly is impractical.

2. Energy Efficiency and ESG Reporting

Insulation failures and air leaks don’t just impact comfort; they show up on the energy bill. Drone thermal inspections can reveal where conditioned air is escaping or where insulation has lost performance.

For organizations focused on ESG goals, LEED certifications, or sustainability reporting, thermal maps and documented improvements provide:

  • Evidence of energy-loss hot spots before remediation
  • Visual proof of corrective actions after repairs or upgrades
  • Compelling visuals for annual reports, stakeholder updates, and presentations

It’s a technical service that can be translated into clear communication for executives, investors, and the public.

3. Better Capital Planning and Warranty Documentation

Roof systems are major capital assets. Drone thermal inspections help you manage them like the long-term investments they are.

  • Benchmarking condition today, then comparing over time
  • Supporting warranty claims with time-stamped imagery and thermal data
  • Prioritizing which sections need attention first instead of guessing
  • Aligning roof replacement decisions with budget cycles and building strategy

When you can see the entire roof at once—visually and thermally—it’s much easier to justify your capital requests with data, not anecdotes.

4. Safety, Liability, and Downtime Reduction

Sending staff or contractors onto a roof always carries risk—especially when surfaces are wet, icy, or cluttered with equipment.

Drone inspections dramatically reduce the need for rooftop foot traffic, helping:

  • Lower the risk of slips, falls, and OSHA incidents
  • Minimize disruption to normal operations
  • Provide a faster first assessment after storms, hail, or wind events

In many cases, the drone can be deployed quickly after severe weather to document conditions for insurance and internal risk teams before anyone physically steps onto the roof.


How a Professional Drone Thermal Inspection Process Works

While every building is unique, a well-run thermal inspection follows a disciplined process.

1. Discovery and Scope

We start with a conversation:

  • Building type and use (office, industrial, healthcare, education, etc.)
  • Roof construction (membrane, built-up, metal, coated systems)
  • Known trouble areas, history of leaks, warranty status
  • Access limitations, nearby airspace considerations, and operational constraints

This ensures the flight plan, camera settings, and deliverables match your goals.

2. Flight Planning and Compliance

Professional operations are always FAA Part 107–compliant and follow local airspace rules. Planning includes:

  • Defining safe launch and landing zones
  • Establishing altitudes and flight paths for full coverage
  • Ensuring we maintain appropriate stand-off distances from people and property
  • Coordinating timing so the roof has a strong enough temperature differential (typically late afternoon or early evening after solar loading)

All of this is handled before a drone ever leaves the ground.

3. Data Capture: Thermal and Visual

During the flight, the drone captures:

  • High-overlap thermal imagery for later mapping and analysis
  • High-resolution RGB photos for visual context, documentation, and reporting
  • Close-up visuals of penetrations, seams, rooftop units, and terminations as needed

The goal is not just pretty pictures, but actionable data—imagery that can be correlated to specific locations, units, and features on your roof.

4. Analysis and Interpretation

Once the data is captured, the post-production work begins:

  • Stitching imagery into orthomosaic maps
  • Calibrating thermal data and reviewing for patterns, anomalies, and false positives
  • Cross-referencing thermal hotspots with visual images to distinguish moisture, ponding water, reflectivity issues, or equipment heat

Professional teams understand that not every hot or cold spot is a leak. Experience with commercial roof systems and thermography is critical to correctly interpreting what the camera is seeing.

5. Deliverables You Can Use

A good inspection doesn’t end with a folder of images. It should give you clear, decision-ready deliverables, such as:

  • A written summary report in plain language
  • Annotated thermal maps highlighting areas of concern
  • Side-by-side thermal and visual images of problem zones
  • Suggested next steps, whether that’s invasive testing, targeted repairs, or ongoing monitoring
  • Optional visual assets (photos and video) that you can use for internal presentations, facility documentation, and stakeholder communications

Turning Roof Data Into Communication and Marketing Assets

For many organizations, building performance and resilience are no longer “back-of-house” topics. They are front-and-center in:

  • Investor presentations
  • Corporate responsibility reports
  • Recruitment and culture materials
  • Tenant communications and leasing collateral

Professionally shot aerial video and stills from your thermal inspection can be repurposed to:

  • Demonstrate your commitment to proactive maintenance and safety
  • Highlight energy-efficiency initiatives and sustainability projects
  • Illustrate capital improvements in a way that is easy for non-technical stakeholders to grasp

When your inspection partner is also an experienced commercial video production team, the same mission can produce both technical documentation and polished visual storytelling.


What to Look for in a Drone Thermal Inspection Partner

If you’re evaluating vendors, a few key criteria help separate a basic drone operator from a professional production and inspection partner:

  • Experience with commercial roofs, not just general drone flying
  • Licensed, insured pilots who understand airspace, risk management, and industrial environments
  • Radiometric-capable thermal cameras for accurate temperature data
  • A proven post-production workflow for reports, mapping, and visual deliverables
  • The ability to integrate inspection footage into broader marketing or documentation efforts
  • Capability to operate safely in tight or indoor spaces, when specialized drones are required

When these elements come together, you get more than a one-off inspection—you get a visual and thermal data partner for your facilities portfolio.


Why St Louis Video Production Is a Smart Choice for Drone Roof Thermal Inspections

As an experienced videographer, photographer, and producer at St Louis Video Production, I’ve seen firsthand how combining technical inspection work with high-end visual production gives organizations a powerful advantage. You’re not only identifying problems early—you’re also building a library of visuals that serve facilities, risk management, marketing, and leadership teams simultaneously.

St Louis Video Production is a full-service professional commercial photography and video production company with the right equipment and experienced creative crew for successful image acquisition on complex sites—roofs included. We offer full-service studio and location video and photography, along with editing, post-production, and licensed drone pilots who understand both storytelling and technical capture.

We can customize your productions for diverse media requirements, whether you need a focused thermal inspection report, a facilities update for executives, or a full marketing piece around your building upgrades. Repurposing your existing photography and video branding to gain more traction across channels is another core specialty. Our team is well-versed in all common file types, media formats, and software platforms, making it easy to plug our work into your internal systems and vendors.

We also leverage the latest in Artificial Intelligence across our media services—from intelligent footage organization and enhanced image analysis to smart editing workflows that keep projects efficient and on schedule.

Our private studio lighting and visual setup is ideal for small productions, executive interviews, and explainer segments that can accompany your inspection visuals. The studio is large enough to incorporate props and set elements that help tell your facility story in a compelling way. On every project, we support the full production lifecycle—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment on site—so your next video or inspection-driven communication is seamless and successful.

When rooftop access is limited or specialized perspectives are needed, we can even fly our specialized drones indoors where appropriate and safe, capturing unique visuals that traditional crews cannot.

As a full-service video and photography production corporation serving the St. Louis area since 1982, St Louis Video Production has partnered with countless businesses, marketing firms, and creative agencies on their marketing photography and video. If you’re exploring commercial roof thermal inspections by drone—or looking to turn technical inspections into clear, compelling visual stories—our team is ready to help you see your buildings differently, from the roof down.

314-913-5626 stlouisvideoproduction@gmail.com

Beyond the Blinking Light: Empowering Your On-Camera Talent with Teleprompters

In the world of corporate communications, the camera often feels like an intimidating, all-seeing eye. For many business professionals, stepping in front of it for the first time can be a nerve-wracking experience, leading to stilted deliveries, forgotten lines, and an overall lack of authentic connection. As seasoned videographers and producers, we at St Louis Video Production understand these anxieties intimately. Our secret weapon for transforming hesitant speakers into confident camera stars? The humble, yet incredibly powerful, teleprompter.

The Teleprompter: More Than Just a Script Reader

Too often, the teleprompter is viewed as a crutch, a tool for those who can’t memorize their lines. This couldn’t be further from the truth. In expert hands, a teleprompter is a strategic asset that enhances professionalism, boosts confidence, and ultimately delivers a more impactful message.

Here’s how a teleprompter transcends its basic function to ease nerves and empower your on-camera talent:

1. Eliminating Memorization Pressure: The sheer burden of memorizing a script can be paralyzing. With a teleprompter, this pressure evaporates. Talent can focus entirely on their delivery, inflection, and connecting with the audience, rather than frantically trying to recall the next sentence. This freedom allows for a more natural and conversational tone, even with highly technical or detailed content.

2. Maintaining Eye Contact and Engagement: One of the most significant advantages of a teleprompter is its ability to keep your talent looking directly into the camera lens. Instead of glancing down at notes or looking off-camera, their gaze remains steady and engaged, creating a direct connection with the viewer. This sustained eye contact builds trust and makes the message feel more personal and authoritative.

3. Ensuring Message Accuracy and Consistency: In corporate video, precision is paramount. A teleprompter guarantees that key messaging, brand guidelines, and complex information are communicated accurately and consistently, every single time. This is especially critical for legal, financial, or technical content where even a slight misstatement can have significant repercussions.

4. Boosting Confidence and Reducing Takes: When talent knows the words are there, their confidence soars. This translates into fewer retakes, saving valuable production time and resources. The ability to deliver a smooth, error-free performance from the outset is incredibly empowering, fostering a more positive and productive filming environment. Imagine the relief of seeing your message scroll effortlessly, knowing you’re hitting every key point.

5. Facilitating Dynamic Deliveries: While a teleprompter provides the words, an experienced director can guide talent to deliver them with appropriate pacing, emphasis, and emotion. The teleprompter frees the talent’s mental energy to focus on these nuances, resulting in a more dynamic and engaging presentation, rather than a robotic recitation.

6. Adapting to Last-Minute Changes: Business environments are dynamic, and scripts often require last-minute tweaks. With a teleprompter, these changes can be implemented instantly, allowing for seamless adaptation without disrupting the flow of the shoot or requiring your talent to re-memorize sections.

Integrating Teleprompters into Your Production Strategy

For decision-makers in photography, marketing, and video production, incorporating teleprompters into your strategy for on-camera talent is a shrewd investment. It’s about more than just reading words; it’s about empowering your people to communicate effectively, authentically, and confidently.

At St Louis Video Production, we understand the art and science of utilizing teleprompters to their fullest potential. Our experienced crew ensures the script scrolls at the perfect pace, the font size is comfortable, and the talent feels completely at ease.


St Louis Video Production: Your Partner for Flawless Visual Storytelling

Since 1982, St Louis Video Production has been the trusted full-service professional commercial photography and video production company for businesses, marketing firms, and creative agencies across the St. Louis area. We bring the right equipment and a creative crew with extensive service experience for successful image acquisition, ensuring your message not only gets seen but also resonates.

We offer comprehensive studio and location video and photography services, as well as expert editing, post-production, and licensed drone pilots. Our capabilities extend to customizing productions for diverse types of media requirements, and we specialize in repurposing your photography and video branding to gain more traction across platforms. We are well-versed in all file types and styles of media and accompanying software, leveraging the latest in Artificial Intelligence for all our media services to optimize efficiency and impact.

Our private studio lighting and visual setup is meticulously designed, perfect for small productions and interview scenes. The studio is large enough to incorporate various props to round out your set, providing a versatile environment for your creative vision. We meticulously support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We even possess the specialized equipment and expertise to fly our drones indoors for unique perspectives.

When you partner with St Louis Video Production, you’re not just getting a vendor; you’re gaining a dedicated team committed to transforming your vision into compelling visual content. Let us help your first-time camera stars shine, delivering your message with clarity, confidence, and professionalism.

Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com

Most common video-production services clients ask for.

1) Corporate & Brand Videos

What clients ask: “Can you produce a clear, on-message corporate piece—recruiting, sales, or corporate communications—and handle it end-to-end?”
Our answer: Yes. We’re a full-service corporate production company creating communications, recruiting, marketing/sales, campaign, commercial, and special-event videos—shaping ideas into high-impact presentations.


2) Multi-camera Crews & Turnkey Production

What clients ask: “Can you bring the crew, manage logistics, and scale from a simple interview to a multi-camera shoot?”
Our answer: Yes. Our award-winning crews handle interviews, B-roll, event coverage, presentations, live streaming, animation/motion graphics, and full post—turnkey.


3) Studio Production (Green screen, teleprompter, controlled sound/light)

What clients ask: “Do you have a studio and can you manage scripting, shooting, and finishing in one place?”
Our answer: Yes. We provide complete studio services and manage all phases—pre-production (scripting), production (shooting), and post (editing/duplication).


4) Post-Production & Editorial

What clients ask: “Can you take footage from any source and craft a tight, on-brand story with graphics, color, and sound?”
Our answer: Yes. We’re a full-service post resource—creative editorial, finishing, and client review workflows to fit your schedule and budget.


5) Live Streaming & Webcasts

What clients ask: “Can you stream our meeting/conference with the right tech and provide an on-demand replay?”
Our answer: Yes. We handle live web video streaming from simple presentations to large productions and enable on-demand libraries to extend reach.


6) Drone & Aerial Imaging

What clients ask: “Do you provide licensed drone work and aerial deliverables that cut cleanly into edited pieces?”
Our answer: Yes. We offer 4K aerial videography and photography, professional post-production (color, graphics, integration), and sector-specific use cases such as real estate and specialized aerial documentation.


7) On-Location Production & Event Coverage

What clients ask: “Can you cover seminars, conferences, panels, and performances on location?”
Our answer: Yes. We staff single- or multi-camera crews for special lectures, panels, cultural events, and more—and regularly cover seminars, conferences, conventions, stage events, and website videos.


8) Location Scouting & Production Support

What clients ask: “Can you find and secure locations, permits, and manage street closures and logistics?”
Our answer: Yes. We source regional backdrops across St. Louis and Central/Southern Illinois, handling permits, police, traffic, parking, location fees, insurance, and holding areas from start to finish.

Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com

Studio by Appointment 4501 Mattis Road St. Louis, Missouri 63128

Using Drones and Airplane Aerial Photography for Accurate Stockpile Reporting

Whether you’re managing raw materials, aggregate stock, construction debris, or industrial waste, aerial imaging provides the vantage point needed to capture volume, shape, and distribution with precision. At St Louis Video Production, we specialize in using both drone and airplane aerial photography to document, measure, and report stockpiles in a way that is efficient, safe, and legally compliant.

Why Aerial Imaging Is Ideal for Stockpile Reporting

Traditional ground-based methods for measuring stockpiles—such as manual surveying or GPS rovers—can be time-consuming, error-prone, and risky in unstable terrain. Aerial photography, by contrast, allows for fast, non-invasive documentation of large areas with a high degree of accuracy. It also provides consistent repeatability over time, ideal for routine inventory updates.

Aerial visual data supports:

  • Volumetric analysis
  • Progress monitoring
  • Environmental compliance
  • Asset valuation
  • Insurance documentation

But not all aerial methods are created equal. The choice between drones and airplanes depends on airspace access, jobsite complexity, regulatory constraints, and data resolution needs.


When to Use Drones for Stockpile Imaging

Unmanned Aerial Vehicles (UAVs)—commonly referred to as drones—are incredibly effective for stockpile reporting, especially on active or mid-sized sites.

Advantages of drone-based aerial photography include:

  • High-resolution, low-altitude imaging: Perfect for smaller stockpiles or congested sites where detail matters.
  • Rapid deployment: Our FAA-licensed drone operators can be on-site and airborne in minutes.
  • Cost efficiency: Especially effective for routine or recurring imaging needs.
  • Photogrammetry for 3D modeling: Drones capture overlapping images that can be converted into orthomosaic maps and volumetric measurements with centimeter-grade accuracy.

Drones are especially useful when flying under 400 feet, and within FAA-approved areas not restricted by airspace classifications or site-specific constraints.


When Airplane Aerial Photography Is the Right Tool

For large-scale operations, restricted airspace, or high-altitude capture needs, manned airplane aerial photography is the solution.

Advantages of airplane-based aerial photography include:

  • Legal compliance in no-drone zones: We safely operate in areas where drones are prohibited due to proximity to airports, military bases, or hazardous infrastructure.
  • Full-site capture in a single pass: Fixed-wing aircraft can photograph entire operations from an altitude that delivers complete context and minimizes distortion.
  • Repeatable flight paths: Ideal for regularly scheduled documentation and historical comparison.
  • Complementary to drone use: We often integrate both methods in a hybrid solution that maximizes data resolution and area coverage.

With advanced gyroscopic camera mounts and high-megapixel sensors, our manned aerial flights produce detailed images ready for analysis and reporting.


The Hybrid Advantage: Drones + Airplanes

Many of our stockpile reporting projects involve a hybrid approach—leveraging drones for close-range, high-resolution 3D mapping, while using airplane photography for broader site context and compliance. This dual approach ensures our clients receive the most comprehensive, regulation-ready, and visually clear documentation possible.

We also apply AI-assisted image processing to rapidly extract edge boundaries, calculate volumes, and render visual overlays for reports and presentations. These tools help our clients meet stakeholder, auditor, and regulatory requirements with minimal time on-site.


Why Choose St Louis Video Production?

At St Louis Video Production, we’ve been at the forefront of commercial video and photography services since 1982. We bring the right combination of technical expertise, creative insight, and field-tested equipment to every stockpile reporting project—whether by drone, airplane, or both.

We offer:

  • Full-service studio and location video and photography
  • Expert editing, post-production, and file formatting across all media types
  • FAA-licensed drone pilots and coordinated manned aerial flight operations
  • AI-powered image processing for fast and accurate volumetrics
  • Indoor and outdoor lighting and visual setup tailored to each production
  • A private studio environment for custom interview shoots, corporate messaging, and product showcases
  • Repurposing services that help maximize the reach and ROI of your video and photography assets across platforms

When drones can fly—we’re ready. When airplanes are required—we’re cleared. When both are needed—we deliver.

Whether you’re monitoring gravel piles, tracking landfill expansion, or documenting site development over time, St Louis Video Production has the tools, experience, and creativity to provide the aerial data that drives results.

Let’s talk about how we can elevate your next stockpile reporting project—literally.

Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com

Big Impact, Small Footprint: How Small Crews Deliver Better Video Quality

In the world of commercial video production, bigger doesn’t always mean better. For many marketing professionals, corporate communicators, and content strategists, the key to standout visual content lies not in oversized teams or overcomplicated setups—but in the efficiency, precision, and creativity of a small, highly skilled crew.

At St Louis Video Production, we’ve spent decades proving that a well-organized, experienced small crew can produce video quality that rivals major productions—often with faster turnaround times, lower overhead, and more flexibility on set. Here’s why scaling down your crew size might just scale up your results.


1. Agility = Better Shots

With fewer people on set, small crews can move faster and adapt quicker. This is especially valuable in:

  • Dynamic environments, like busy offices or event spaces
  • Tight locations, where large setups would be disruptive
  • Corporate interviews, where maintaining a low profile ensures authenticity and comfort

Fewer layers of communication also allow for real-time creative decisions between client and crew, cutting down on reshoots and boosting efficiency.


2. Streamlined Workflow Without Sacrificing Quality

A modern small crew often includes:

  • A videographer who doubles as director of photography
  • A sound operator who also monitors lighting
  • A production assistant handling logistics, slates, and continuity

When each member is cross-trained and experienced, the quality of output is never compromised—it’s just produced smarter. With the right tools and planning, a small crew can shoot multi-camera setups, aerial drone footage, and cinematic B-roll—all within one production day.


3. Better Communication, On-Set and Off

In large crews, ideas can get lost in the chain of command. With a smaller team, clients interact directly with the creative lead—often the same person operating the camera or overseeing post-production. This enables:

  • Real-time feedback and adjustments
  • Immediate creative alignment
  • Direct accountability for vision and outcomes

That kind of clarity results in faster editing, more focused messaging, and visuals that stay on brand.


4. More Natural Performances from On-Camera Talent

When your subject is a CEO, a customer, or a team member—not a trained actor—a small crew helps create a relaxed, low-pressure atmosphere that encourages authentic delivery. A room full of lights, cables, and a dozen technicians can feel overwhelming. A lean crew setup feels conversational, allowing your on-camera talent to shine naturally.


5. High-End Gear That’s Light and Efficient

Modern equipment makes it easier than ever for small teams to capture large-scale results. At St Louis Video Production, our small crews are equipped with:

  • Cinema-quality cameras with high dynamic range and interchangeable lenses
  • Professional sound gear, including boom and lavalier microphones
  • Compact lighting kits that can simulate daylight or create moody, cinematic looks
  • Licensed drones capable of indoor and outdoor flight
  • AI-driven editing tools for quicker post-production without sacrificing quality

The result? Stunning visuals without the bulky footprint.


Why Businesses Choose St Louis Video Production for High-Impact Small Crews

At St Louis Video Production, we bring over four decades of expertise to every project. We are a full-service professional commercial photography and video production company that’s built for both studio and location shoots, using the right equipment and crew structure for each unique project.

We offer:

  • Custom video and photography services for all media formats
  • Licensed indoor and outdoor drone pilots for sweeping aerials and precision imaging
  • A private studio space ideal for interviews and customizable sets
  • Full post-production capabilities with AI-powered editing, motion graphics, and color grading
  • The ability to repurpose and reformat your footage for various platforms, from web and broadcast to internal communications

Since 1982, we’ve supported businesses, marketing firms, and agencies across the St. Louis area with dependable results and creative solutions. Whether it’s a brand video, testimonial series, or product shoot, we optimize every frame with the right-sized crew for the job.

Need high-end results without a production circus? Let’s talk.
St Louis Video Production is your partner for streamlined shoots, creative flexibility, and polished visual storytelling that resonates.

314-913-5626

stlouisvideoproduction@gmail.com

Give us a call or a text or an email. We’ll get back to you promptly if we’re out on a production. We are always available to meet you at your offices or in our studio to discuss your upcoming project.

Easy Tips to Re-edit Your Marketing Videos for Recruitment Success

In today’s ultra-competitive hiring landscape, businesses are constantly seeking ways to attract top-tier talent while keeping marketing efforts efficient and cost-effective. One often overlooked opportunity lies in the content you’ve already created. Instead of starting from scratch, re-editing your existing marketing videos can be a strategic, high-impact way to craft compelling recruitment content that resonates with job seekers and reinforces your brand’s values and culture.

At St Louis Video Production, we help organizations across industries repurpose their footage creatively and effectively. Below are expert tips to help decision makers like you transform your existing marketing assets into powerful recruitment tools.


1. Start by Auditing Your Existing Video Library

Your marketing team has likely produced content that touches on employee experiences, company culture, leadership insights, or behind-the-scenes footage. Begin by reviewing your existing library with a fresh lens focused on recruitment:

  • Do you have client testimonials that include positive mentions of your team?
  • Are there interview clips with leadership discussing the mission or vision?
  • Have you showcased your workplace, team collaboration, or community involvement?

These are the building blocks of great recruitment storytelling.


2. Highlight Your People and Culture

Recruitment videos should make potential candidates feel excited about joining your team. Consider re-editing clips that feature:

  • Employee success stories
  • Office camaraderie or team-building moments
  • Company events or volunteer initiatives
  • Leadership talking about growth opportunities

Overlaying this footage with dynamic text, music, or animated infographics can make it more engaging and accessible on platforms like LinkedIn or your company careers page.


3. Incorporate On-Screen Captions and Branding

Most job seekers are consuming content on mobile devices, often with the sound off. Re-edit your videos to include:

  • Branded visuals and logo animations
  • Clear, readable captions
  • Calls-to-action, like “Join Our Team” or “Explore Careers”

Adding graphic overlays or subtle animation can modernize your older footage while making it easier for prospective employees to digest the information.


4. Update Narration and Voiceover

If your original video had a product-focused voiceover, consider swapping it out with new narration tailored to candidates. A recruitment-focused script might include:

  • A brief introduction to company values
  • Insight into daily work life
  • Employee testimonials or quotes

Fresh voiceover updates combined with polished footage can shift the tone of a video from sales to recruitment effortlessly.


5. Optimize for Multiple Platforms

The beauty of re-editing is scalability. From one core video, you can create:

  • 15-second social media teasers
  • 60-second highlights for job boards
  • 2-minute features for your careers page
  • Vertical stories for Instagram or TikTok

Tailor your cuts and aspect ratios to suit each platform’s best practices, and don’t forget to A/B test thumbnails, titles, and descriptions.


6. Use AI Tools for Speed and Efficiency

At St Louis Video Production, we use advanced AI-driven editing platforms that assist with facial recognition, transcript-based editing, and emotion-driven content tagging. These tools can drastically reduce turnaround time and ensure your recruitment edits hit the right tone and pace.


7. Measure, Improve, and Repurpose Again

Once your recruitment video goes live, monitor metrics like watch time, click-through rates, and engagement. With that feedback, we can help you refine and re-edit further, ensuring each version performs better than the last.


Why Choose St Louis Video Production?

With decades of experience, St Louis Video Production is a trusted full-service commercial photography and video production company. We provide everything you need for successful image acquisition—studio and location photography and video, professional editing, post-production, and FAA-licensed drone pilots.

We specialize in repurposing existing content to drive more traction and value, whether for recruitment, branding, or social media. Our creative team customizes each project for your unique media needs and supports all file types and industry-standard software. From private studio interviews to custom set designs and on-location shoots, we have the right equipment and crew to ensure production excellence.

We also use cutting-edge Artificial Intelligence to streamline editing workflows and enhance visual storytelling. Our private studio lighting setups are ideal for intimate, professional interview scenes, and our space accommodates set dressing and prop integration. We even fly specialized drones indoors to capture stunning overhead visuals safely and creatively.

Since 1982, we’ve proudly served businesses, marketing firms, and agencies across the St. Louis area, delivering high-quality media that meets and exceeds client expectations.


Ready to transform your existing video content into compelling recruitment assets?
Let St Louis Video Production help you craft the perfect message to attract top talent.

Would you like help outlining a recruitment video re-edit strategy specific to your industry?

Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com

Script and Plan Your Training Video Production: Essential Tips for Success

Creating a compelling and effective training video requires careful planning and execution. Whether you’re training new employees, providing product tutorials, or sharing best practices, a well-produced training video can enhance engagement, ensure knowledge retention, and streamline the learning process. However, it all begins with a solid plan and a structured script. In this post, we’ll cover the essential steps to scripting and planning your next training video production.

Whether you need on-camera talent or voiceover artists, make sure they understand the objectives and tone of the video.

1. Define Your Objectives

Before you even think about shooting your training video, you must define its purpose. What are you trying to achieve with this video? Are you introducing new employees to the company’s culture, policies, or procedures? Are you showing a step-by-step guide on how to use a specific tool or platform?

Clear objectives will guide the tone, style, and structure of the video, ensuring it serves its intended purpose effectively. Write down the goals of the video and focus on the key takeaways you want the audience to retain.

2. Know Your Audience

Understanding who your audience is will help you adjust the video’s style, tone, and complexity. Is this video for entry-level employees, seasoned professionals, or external clients? Adjust your language, pace, and visuals accordingly. For example, an employee onboarding video might need to break down complex processes into digestible steps, while an advanced product tutorial could feature a more technical approach.

3. Craft a Strong Script

A well-written script is the backbone of your training video. Your script should clearly define each section of the video, including:

  • Introduction: Start with an engaging introduction to capture attention. Outline what the video is about and explain why it’s important.
  • Main Content: Break down the training content into manageable sections. This could include demonstrations, explanations, and real-life examples. Include any relevant visuals and descriptions of actions.
  • Conclusion: Summarize the key points from the video, reinforcing the main takeaways. Include a call-to-action (CTA), such as encouraging viewers to practice what they’ve learned or to follow up with additional training.

Each section should be concise, direct, and engaging to maintain the audience’s attention.

4. Plan Visuals and Supporting Elements

Training videos are more than just talking heads. Visual elements, like screen recordings, demonstrations, graphics, and diagrams, are crucial for reinforcing the message. Visual aids should complement the script to clarify complex concepts.

Think about the following:

  • On-screen Text: Use captions or bullet points to highlight important concepts.
  • Demonstrations: Show examples of the skills or processes being taught, so learners can visualize the steps.
  • Graphics: Diagrams, charts, and infographics can break down information and make it easier to understand.

This is where creativity plays a vital role. A well-designed visual plan can elevate the production quality and effectiveness of the training video.

5. Determine the Video’s Format

Training videos come in many formats, including:

  • Live-action: Show real people performing tasks or demonstrating concepts.
  • Animation: Great for explaining abstract ideas or complex systems.
  • Screen Recording: Best for software tutorials or showcasing digital platforms.

Choose the format based on your audience, content, and budget. A mix of formats can also work well in maintaining interest and ensuring the material is easy to digest.

6. Organize the Logistics

Once you have your script and visual plan in place, it’s time to organize the logistics:

  • Location: Do you need a studio, or will you shoot on location? Ensure the space is well-lit and free from distractions.
  • Talent: Who will be featured in the video? Whether you need on-camera talent or voiceover artists, make sure they understand the objectives and tone of the video.
  • Equipment: List all the necessary equipment, such as cameras, microphones, lighting, and props. Ensure everything is ready for the shoot to avoid delays or issues during production.
  • Schedule: Plan the timeline for filming, including the time needed for each segment and any breaks for talent or crew.

7. Production: Capture the Content

With everything in place, it’s time to shoot the video. Stick to the script and plan, but be open to improvisation if new ideas or improvements come up during the shoot. It’s essential to keep your training video engaging, so make sure to keep the energy up, especially for longer videos.

8. Post-production: Polish the Video

Once filming is complete, post-production begins. This is where the magic happens, as you’ll edit the footage, add transitions, include voiceovers or music, and ensure everything flows seamlessly. The editing process is vital to making your training video look polished and professional.

During post-production, you can also include features such as:

  • Subtitles and captions for accessibility
  • Animations to explain complex ideas
  • B-Roll footage to maintain viewer interest

Why Choose St. Louis Video Production?

At St. Louis Video Production, we understand the intricacies of crafting a powerful training video. As a full-service professional commercial photography and video production company, we have the right equipment and creative crew to deliver successful image acquisition and ensure your training video meets the highest standards.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our team is capable of customizing your productions for diverse types of media requirements, from employee onboarding videos to advanced product tutorials. We specialize in repurposing your photography and video branding to gain more traction, ensuring your message reaches a broader audience.

Our private studio lighting and visual setup are perfect for small productions and interview scenes. The studio is large enough to incorporate props, rounding out your set to create the ideal atmosphere for your video. We can assist in every part of your production, from setting up a custom interview studio to providing sound and camera operators.

In addition, we offer specialized drones that can fly indoors, allowing for dynamic shots that enhance the visual appeal of your training videos. With over 40 years of experience in corporate video and photography production, St. Louis Video Production has worked with businesses, marketing firms, and agencies throughout the St. Louis area to deliver top-notch corporate videos and photography.

Whether you’re producing a simple training video or a complex, multi-faceted production, St. Louis Video Production has the expertise and resources to bring your vision to life. Let us help you create an impactful training video that will engage, educate, and inspire your team.

 314-913-5626 stlouisvideoproduction@gmail.com

How to Plan Your Day for Great Event Videos and Photos

When it comes to capturing events, whether corporate functions, conferences, or promotional launches, planning is key. Quality photography and video services are essential in documenting these moments, but they require careful thought, preparation, and a strategy to ensure success. For event organizers, understanding how to plan your day with professional photographers and videographers is the first step toward obtaining stunning results. In this guide, we will discuss how to organize your event to ensure great event videos and photos that effectively communicate your brand, message, and mission.

Knowing the event’s flow allows the photographers and videographers to anticipate the best times to shoot and avoid missing important moments.

1. Establish Your Goals and Budget

Before the event, make sure you have a clear understanding of the type of content you want to capture. Are you looking for a highlight reel of the day? A series of candid photos showcasing attendees? Or perhaps both? Having clear objectives will not only guide the creative direction of your event media but will also help your production team provide exactly what you need.

Additionally, establish a budget for photography and video production services. While cost is a factor, remember that investing in experienced professionals and quality equipment will ultimately yield high-quality content that can be repurposed across various marketing channels. A detailed budget helps ensure that all aspects of the event—from pre-production to post-production—are covered.

2. Create a Detailed Event Timeline

A well-organized event timeline is crucial for capturing every significant moment of the day. Provide your videography and photography team with a full agenda, including the times for speeches, awards, breaks, and other key activities. Knowing the event’s flow allows the photographers and videographers to anticipate the best times to shoot and avoid missing important moments.

For example, for corporate events, you may want to highlight the keynotes, panel discussions, or networking opportunities. For a product launch, capturing the reveal or first interaction with the product will be crucial. With a timeline, the crew can plan their shots to make the most of each moment.

3. Designate Key Photo and Video Moments

While it’s impossible to predict every moment of the event, it’s helpful to identify key moments that need special attention. For example, the opening speech, the moment the guest of honor arrives, or the cutting of the ribbon are all significant photo and video opportunities.

Discuss with your production team beforehand to make sure they understand which moments to prioritize. This ensures that nothing important is missed and also allows the videographers and photographers to be in the right place at the right time.

4. Consider Lighting and Equipment Needs

Proper lighting is essential for high-quality photos and videos. If you’re hosting an indoor event, ensure your venue is well-lit or that your production team has access to lighting equipment to create the best visual environment.

At St. Louis Video Production, we have the experience and equipment to handle a range of lighting conditions. Our private studio lighting setup is perfect for small productions and interview scenes, and our large studio can easily accommodate props to help round out your set. This makes our team well-suited for all types of event shoots, both indoors and outdoors.

5. Be Prepared for Interviews and Testimonials

Many events include testimonials from attendees or interviews with the guest of honor. If interviews are part of your event, plan the space for these ahead of time. Consider quiet areas or a designated interview room where your team can set up the perfect shot.

St. Louis Video Production excels in creating custom interview setups. We offer private, custom studio setups with perfect lighting and sound conditions for interviews, and our skilled crew ensures every technical aspect is taken care of. Additionally, our licensed drone pilots can fly specialized drones indoors to capture unique aerial shots of your event.

6. Plan for Repurposing Content

In today’s digital world, one of the most powerful tools for businesses is content repurposing. Capturing the same event through both video and photography gives you versatile content that can be used across your website, social media platforms, and marketing materials.

Our team is well-versed in repurposing photography and video branding to help your company gain more traction with a variety of media. Whether you need high-quality stills for social media or a compelling video for your website, we can help you maximize your content’s potential.

7. Understand Post-Production Needs

After the event, your photography and video production team will enter the post-production phase, where the footage is edited, refined, and transformed into the final product. Be sure to communicate your timeline and expectations for when you need the edited content.

At St. Louis Video Production, we offer full-service post-production to ensure your video and photography are polished and meet your objectives. Whether it’s video editing, color grading, or adding graphics, we’ve got the expertise and tools to deliver exceptional results.


Why Choose St. Louis Video Production?

With over 40 years of experience in commercial photography and video production, St. Louis Video Production is a trusted partner for businesses, marketing firms, and agencies in the St. Louis area. We have the right equipment and creative crew experience to ensure successful image acquisition and help you achieve the perfect video and photography for your event.

As a full-service company, we offer studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our expertise allows us to customize your productions for diverse media requirements and repurpose your photography and video branding for maximum impact. From private interview studio setups to providing sound and camera operators, we ensure every detail is covered for a seamless production experience.

When it comes to event photography and video production, St. Louis Video Production has the knowledge, experience, and creativity to make your next event a visual success.

314-913-5626 stlouisvideoproduction@gmail.com