Interviews, Testimonials and B-roll, Oh My!
Questions to Ask
When shooting a business video production, you want to ask questions that will elicit powerful and authentic testimonials from your subjects. Here are some examples of the best testimonial questions to ask:
- What was your experience working with [the company] like?
- How has [the company’s product or service] helped you or your business?
- Can you describe a specific problem that [the company] helped you solve?
- How does [the company’s product or service] compare to other similar offerings in the market?
- Would you recommend [the company] to others? If so, why?
- Can you share any specific results or outcomes you’ve achieved since working with [the company]?
- What sets [the company] apart from other companies you’ve worked with?
- How has [the company] exceeded your expectations?
- What was the most valuable thing you learned while working with [the company]?
- Is there anything else you’d like to add about your experience working with [the company]?
These questions will help you capture compelling testimonials that will resonate with your target audience and help to build trust in your brand.
When shooting b-roll footage for a business video production, it’s important to focus on capturing shots that will help to illustrate and enhance the message of the testimonial interviews. Here are some examples of b-roll shots that you might consider:
- Shots of the company’s offices or workspace
- Close-ups of the company’s product or service in action
- Shots of employees working, interacting with customers or clients, or collaborating on projects
- Shots of the company’s equipment, machinery, or tools being used
- Establishing shots of the surrounding environment or cityscape
- Time-lapse footage of the company’s operations or manufacturing process
- Shots of the company’s branding or logo in various settings
- Shots of the company’s happy customers or clients using the product or service
- Action shots of the company’s product or service in use
- Shots of the company’s executives or management team in meetings or interacting with employees
These b-roll shots will provide visual context and help to illustrate the key points made in the testimonial interviews. When editing the final video, you can use these shots to cut away from the interviews and add visual interest and variety to the overall production.
Drone shots can add a dynamic and visually engaging element to a business video production. Here are some examples of drone shots that you might consider:
- Aerial shots of the company’s offices or headquarters, showing the size and scope of the facility.
- Tracking shots of employees or vehicles moving through the company’s operations or manufacturing facility, giving a sense of motion and activity.
- Aerial shots of the surrounding environment, including nearby buildings, parks, or natural features.
- Tracking shots of the company’s product or service in use in a real-world setting.
- High-angle shots of the company’s operations, providing a bird’s eye view of the facility or operation.
- Wide-angle establishing shots of the city or town where the company is located, setting the scene and providing context.
- Aerial shots of the company’s equipment, machinery, or tools in use, giving a sense of the company’s capabilities.
- Sweeping shots of the company’s facilities, providing an overall view of the operation and its scale.
- Tracking shots of the company’s executives or employees as they move through the facility, showcasing the people behind the company.
- Aerial shots of the company’s branding or logo, helping to reinforce the company’s identity and branding.
These drone shots can be used to add visual interest and variety to the production, while also providing context and helping to reinforce key messages. When used effectively, drone shots can help to create a polished and professional video production.