In the last few years, drones have become more accessible and affordable. This has opened up new doors for businesses that want to implement them in their marketing and video production. Drones can be used in a number of ways to improve your videos. They are a great way to give your audience an aerial view of your business or property. They can also help you document processes, create stock footage for future marketing materials, and much more. If you’re looking to expand your video production with the help of drones, read on for some helpful tips and tricks!
Plan Your Drone Footage Carefully
When deciding what to film with your drone, you’ll want to make sure you’re choosing the best angles and shots for your subject. For example, you might want to start your video with a close-up shot of your product, followed by an aerial shot of your office. Drones are great for showing off large, exterior areas like gardens, parks, and outdoor patios. They can be very helpful for real estate video production, as they can capture a wide shot of the surrounding area. Drones are also great for indoor shots, thanks to the lower noise level. They can get very close to your subject without disturbing what’s going on. This can be helpful when filming indoors and needing to get a close-up shot of something like a machine or product.
Document your business with drone video
Businesses can use drone video to document their location and show off what goes on inside their business. This can be helpful when showcasing any special events or seasonal activities that happen during business hours. Drones are a great way to document your location, as they can get an aerial shot of the surrounding area. This can help your audience see the layout of your business or property. It can also give a better perspective of what your business looks like. You can use drone video to document your business in many different ways. You can use it to capture video of special events, show how your employees do their jobs, and more.
Use Drone Footage as B-roll
B-roll is the footage that’s played in the background during a video. This may include shots of the subject, close-ups, and different angles. B-roll is important because it helps your audience stay engaged in the video. It keeps them from zoning out by giving them something else to look at. Drones can be helpful for B-roll in many different ways. You can use them to capture shots of the landscape around your subject. You can also use them to get close-up shots of the subject to cut between your primary footage. When editing your video, make sure to include plenty of B-roll. This will keep your audience engaged and create a more thorough and complete video.
Create stock footage for your marketing and video production
Stock footage is a great way to expand your video library and use drone video multiple times. This can help you save time and money in the long run. Stock footage is video that is taken and shot at one time. It doesn’t have a clear narrative. It’s meant to be used over and over again on different marketing materials. You can use drone video as stock footage by editing out your primary subject and replacing them with different ones. This is a great way to expand your library. You can shoot a wide shot of one thing, like a busy street, and edit it into a different video each time. You can also shoot a close-up of one thing, like the Arch, and use that in multiple videos as well.
Mike Haller, St Louis Video Producer