Video marketing is one of the best techniques you can use to improve your business. It is a huge mistake not to utilize this highly effective promotional marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.
Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products. In this video for Medical Solutions, Ryan was the best and you can see and hear.
Don’t be intimidated by video marketing. A decent camera is all it takes to start! You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service. Or we can help you shoot it at your location or in our studio. We can help you edit also.
To help people notice your videos you should develop a title that is eye catching and interesting. Create outside the box perhaps use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.
Consider what others are wanting when they are searching for videos. Most people are looking for something entertaining as well as informative. If you are explaining how to do something, use inflections as you talk and give information that others may not know. It is also beneficial to show how to do something while talking.
To add another dimension into your video marketing campaign include your company’s logo. This can easily be accomplished by inserting a clip art image of your company’s logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.
Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business’s video yet one more exposure!
We can help you make your video marketing work! It can be a highly effective way to improve your business and boost profits.
Contact us about any and all thoughts you may have concerning video production and marketing. We’ve been creating video success stories since 1982.
St Louis Video Production, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233. stlouisvideoproduction@gmail.com Saint Louis, Missouri, USA
St Louis Video Production, Inc. 
Written
on 05/25/2014