Anyone who does marketing for their company knows how important it is to keep your marketing efforts fresh and relevant to your target market. One of the most popular ways to market to your audience is to do video marketing. The next step to successful exposure are to upload it to the web.
After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.
When writing a description of your video include your web address at the beginning of the description using proper HTML. This will allow viewer to click the link and be immediately directed to your website. You should also include a description using your primary and alternate keywords for better page ranks.
You can put up a podcast feed on your site to syndicate your video around the web. This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.
It can be difficult to know what the topic of your video should be. One of the best ways to determine what will be successful is by looking at what others have done. How-to videos, commentary on current events, and interviews with those “in the know” are all topics that have proven interesting to web users.
Short is sweet. Quick videos are more likely to be viewed in full than long-winded commercials. The less you say, the better, but be sure to pack your content full of great information so that the time spent on camera is truly worth watching once you upload the video to the web.
Develop a YouTube channel to help your video marketing campaign be successful. This channel should have a description with common keywords associated with your company. Always include your web address at the beginning of each video description and close each video with a call to action such as visiting your website for more information.
The use of video in your marketing strategy is a smart idea and it’s popular. You can keep your marketing relevant and fresh by making use of live video to reach your audience.
The video clip shown above in this article is from a video newsletter for a packaged neutraceutical firm. A questions and answer interview style is what we perform for them on an ongoing basis to communicate to their various audiences and stakeholders.
Robert Haller, St Louis Video Producer
St Louis Video Production