Planning the next shot for The Layover in St Louis, (l-r) Leisa Adkins, Dave Topping, Mike Haller, Rob Haller, William Macy, David Adkins and Erika Hampson.
We had the honor of shooting with actor and director, William H. Macy on his recent stopover in St Louis for the filming of The Layover.
They tethered a balloon for the actors and the shot with the skyline of St Louis as seen from the Gateway Geyser.
We were also fortunate to work with Canadian cinematographer, Mark Irwin.
The remaining cast and crew was a joy to create with, we truly experienced a great shoot.
Our firm, St Louis Video Production, received a credit on IMBD as well.
Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started?
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.
If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.
Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera
Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
If you are planning to use videos to market your business you want to be sure that you use a high quality HD camera. Thanks to advances in technology people expect to see videos in high definition. We can help your with your production in our studio or we can shoot you at your business location. We can also pick-up some background footage or B-roll to add content to your video.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person’s background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
Video
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
Use scannable QR codes to introduce your brand to customers. Link a QR code with a discount or coupon that is only found on the mobile application, product information, short video or another relevant item of value to the user. This is effective at getting customers familiar with your brand.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Let us create your virtual production set. We can create a set design for a news environment at your location or at our studio to convey your message. Businesspeople the world over have begun to discover the power of video marketing in large numbers. Those destined to succeed with this type of strategy must first devote sufficient time to learning what types of techniques work best and which may be far less effective.
Do not allow your shyness to stop you from taking advantage of video marketing. When you are looking into the camera, talk as if you were talking to an old friend. This is a very simple and effective way to help yourself get over the discomfort of talking to people you don’t know. We are also well-versed in teleprompters and can show you how easy they can work for you to develop flawless delivery of your video message.
If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.
When you create a video for marketing purposes, your viewer has to believe you. Anything faked within the video, be it, your backdrop or your demeanor, will throw them off. If you want them to believe what you’re trying to tell them, be honest, transparent and come off as warm and friendly.
Video marketing has been responsible for some amazing success stories in recent years. We can help you create your own success story!
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Many of our customers take great pride in the cleanliness and orderliness of their manufacturing plants and office facilities. To achieve the highest quality for your video imagery, we make sure that everything in your plant is where it should be, when it should be there before the shooting begins.
You are invited to go behind the scenes to see how our customers’ products are brought to life. Your video tour guide will take you through each stage of the manufacturing process, explaining how all the pieces come together to create the products you make.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Here is a news report from Mandy Murphy, Fox 2 News about our firm.
ST. LOUIS (KTVI) – The FAA last week decided to allow commercial use of drones under strict guidelines. The decision has been in the works since 2005 and still needs final approval. Current rules for drones are to fly for recreation. If commercial you need a pilot’s license. The new FAA rules allow for drones under 55 pounds, you must fly below 500 feet, further than 5 miles from an airport and not directly overhead of people. You must maintain constant visual line of site with the drone.
Haller Concepts of South County is already using drones from commercial photography and video. Safety is the most important aspect for Haller. They always use a two-man crew. One person operates the drone and keeps constant line of sight while the other watches the shot and directs the operator. Haller and many others like them will get their certificate of authorization.
Technology is far outpacing government rules. Law enforcement across the country are interested in using drones. St. Louis Police have asked for permission from the FAA. Groups like drone free St. Louis are opposed to police drones. They want strict privacy rules from the government.
Right now, the new ruling does not allow for companies like Amazon to begin delivering packages using a GPS drone. Line of sight is still required. It may take a year or two for the new FAA rules to be fully implemented.
1. Never overexpose high definition video. There is no process that can bring back burned-out highlights.
2. Control highlights: HD has trouble with them.
3. Avoid using gain whenever possible.
4. Control exposure when you can, but if not, err on the side of underexposure, not overexposure.
5. 23.98 frames per second (fps) this is the most frequent choice for narrative storytelling.
6. 29.97 fps is usually preferred for sports.
7. A potential problem is too much depth-of-field. This is not a problem with full frame HD cameras as we have.
8. Another problem is seeing too much detail in things like makeup, sets, and wardrobe.
9. Shoot at 23.98 fps or 29.97, not 24 or 30. This is important for audio sync.
10. There are times when you will need to shoot actual 24 or 30 fps; consult with your producer or editor.
For plant tours for customers or potential investors and employees, a video production can save you time and money. Rather than driving an entire crew around the plant in a train of carts, simply setup a video room to stream your plant tours from the internet. Our production methods work well for your viewers to see the big picture of your location from all angles. We combine drone aerial and traditional video to get all of your important shots. Our video tour guides will take you through each stage of the manufacturing process, explaining how all the pieces come together to create your impressive products or services.
Mike Haller setting up the camera to tape a video plant tour.
St Louis Video Production, Inc. 