What clients ask: “Can you produce a clear, on-message corporate piece—recruiting, sales, or corporate communications—and handle it end-to-end?” Our answer: Yes. We’re a full-service corporate production company creating communications, recruiting, marketing/sales, campaign, commercial, and special-event videos—shaping ideas into high-impact presentations.
2) Multi-camera Crews & Turnkey Production
What clients ask: “Can you bring the crew, manage logistics, and scale from a simple interview to a multi-camera shoot?” Our answer: Yes. Our award-winning crews handle interviews, B-roll, event coverage, presentations, live streaming, animation/motion graphics, and full post—turnkey.
3) Studio Production (Green screen, teleprompter, controlled sound/light)
What clients ask: “Do you have a studio and can you manage scripting, shooting, and finishing in one place?” Our answer: Yes. We provide complete studio services and manage all phases—pre-production (scripting), production (shooting), and post (editing/duplication).
4) Post-Production & Editorial
What clients ask: “Can you take footage from any source and craft a tight, on-brand story with graphics, color, and sound?” Our answer: Yes. We’re a full-service post resource—creative editorial, finishing, and client review workflows to fit your schedule and budget.
5) Live Streaming & Webcasts
What clients ask: “Can you stream our meeting/conference with the right tech and provide an on-demand replay?” Our answer: Yes. We handle live web video streaming from simple presentations to large productions and enable on-demand libraries to extend reach.
6) Drone & Aerial Imaging
What clients ask: “Do you provide licensed drone work and aerial deliverables that cut cleanly into edited pieces?” Our answer: Yes. We offer 4K aerial videography and photography, professional post-production (color, graphics, integration), and sector-specific use cases such as real estate and specialized aerial documentation.
7) On-Location Production & Event Coverage
What clients ask: “Can you cover seminars, conferences, panels, and performances on location?” Our answer: Yes. We staff single- or multi-camera crews for special lectures, panels, cultural events, and more—and regularly cover seminars, conferences, conventions, stage events, and website videos.
8) Location Scouting & Production Support
What clients ask: “Can you find and secure locations, permits, and manage street closures and logistics?” Our answer: Yes. We source regional backdrops across St. Louis and Central/Southern Illinois, handling permits, police, traffic, parking, location fees, insurance, and holding areas from start to finish.
In today’s ultra-competitive hiring landscape, businesses are constantly seeking ways to attract top-tier talent while keeping marketing efforts efficient and cost-effective. One often overlooked opportunity lies in the content you’ve already created. Instead of starting from scratch, re-editing your existing marketing videos can be a strategic, high-impact way to craft compelling recruitment content that resonates with job seekers and reinforces your brand’s values and culture.
At St Louis Video Production, we help organizations across industries repurpose their footage creatively and effectively. Below are expert tips to help decision makers like you transform your existing marketing assets into powerful recruitment tools.
1. Start by Auditing Your Existing Video Library
Your marketing team has likely produced content that touches on employee experiences, company culture, leadership insights, or behind-the-scenes footage. Begin by reviewing your existing library with a fresh lens focused on recruitment:
Do you have client testimonials that include positive mentions of your team?
Are there interview clips with leadership discussing the mission or vision?
Have you showcased your workplace, team collaboration, or community involvement?
These are the building blocks of great recruitment storytelling.
2. Highlight Your People and Culture
Recruitment videos should make potential candidates feel excited about joining your team. Consider re-editing clips that feature:
Employee success stories
Office camaraderie or team-building moments
Company events or volunteer initiatives
Leadership talking about growth opportunities
Overlaying this footage with dynamic text, music, or animated infographics can make it more engaging and accessible on platforms like LinkedIn or your company careers page.
3. Incorporate On-Screen Captions and Branding
Most job seekers are consuming content on mobile devices, often with the sound off. Re-edit your videos to include:
Branded visuals and logo animations
Clear, readable captions
Calls-to-action, like “Join Our Team” or “Explore Careers”
Adding graphic overlays or subtle animation can modernize your older footage while making it easier for prospective employees to digest the information.
4. Update Narration and Voiceover
If your original video had a product-focused voiceover, consider swapping it out with new narration tailored to candidates. A recruitment-focused script might include:
A brief introduction to company values
Insight into daily work life
Employee testimonials or quotes
Fresh voiceover updates combined with polished footage can shift the tone of a video from sales to recruitment effortlessly.
5. Optimize for Multiple Platforms
The beauty of re-editing is scalability. From one core video, you can create:
15-second social media teasers
60-second highlights for job boards
2-minute features for your careers page
Vertical stories for Instagram or TikTok
Tailor your cuts and aspect ratios to suit each platform’s best practices, and don’t forget to A/B test thumbnails, titles, and descriptions.
6. Use AI Tools for Speed and Efficiency
At St Louis Video Production, we use advanced AI-driven editing platforms that assist with facial recognition, transcript-based editing, and emotion-driven content tagging. These tools can drastically reduce turnaround time and ensure your recruitment edits hit the right tone and pace.
7. Measure, Improve, and Repurpose Again
Once your recruitment video goes live, monitor metrics like watch time, click-through rates, and engagement. With that feedback, we can help you refine and re-edit further, ensuring each version performs better than the last.
Why Choose St Louis Video Production?
With decades of experience, St Louis Video Production is a trusted full-service commercial photography and video production company. We provide everything you need for successful image acquisition—studio and location photography and video, professional editing, post-production, and FAA-licensed drone pilots.
We specialize in repurposing existing content to drive more traction and value, whether for recruitment, branding, or social media. Our creative team customizes each project for your unique media needs and supports all file types and industry-standard software. From private studio interviews to custom set designs and on-location shoots, we have the right equipment and crew to ensure production excellence.
We also use cutting-edge Artificial Intelligence to streamline editing workflows and enhance visual storytelling. Our private studio lighting setups are ideal for intimate, professional interview scenes, and our space accommodates set dressing and prop integration. We even fly specialized drones indoors to capture stunning overhead visuals safely and creatively.
Since 1982, we’ve proudly served businesses, marketing firms, and agencies across the St. Louis area, delivering high-quality media that meets and exceeds client expectations.
Ready to transform your existing video content into compelling recruitment assets? Let St Louis Video Production help you craft the perfect message to attract top talent.
Would you like help outlining a recruitment video re-edit strategy specific to your industry?
In today’s fast-moving digital world, consumers are hungry for authentic experiences—and nothing builds credibility quite like a well-crafted testimonial video. For businesses and organizations looking to stand out in crowded social media feeds, testimonial videos offer more than just social proof; they serve as a powerful storytelling tool that can drive conversions, humanize your brand, and build long-term loyalty. But beyond simply posting these videos to your Facebook page or embedding them on your website, there are countless creative ways to deploy testimonial content across platforms for maximum impact.
As an experienced videographer, photographer, and producer at St Louis Video Production, I’ve helped countless businesses leverage testimonial videos in innovative ways. This blog post will break down unique strategies to repurpose and distribute these compelling assets—strategies that decision-makers in marketing and communications can act on right away.
1. Create Micro-Content for Stories and Reels
Long-form testimonial interviews are a great foundation, but attention spans on social media are short. Use AI-assisted editing and storytelling techniques to pull 15–30 second highlights and reactions for:
Instagram Reels
YouTube Shorts
TikTok clips
LinkedIn Stories (via third-party apps)
These short, punchy clips can tease a longer testimonial or highlight one powerful quote that resonates with your audience’s pain points.
2. Pin Testimonials to the Top of Your Profiles
Once you’ve published your testimonial content, don’t let it get buried. Platforms like Facebook, LinkedIn, and X (formerly Twitter) allow businesses to pin posts to the top of their feed. Pinning a strong testimonial gives new visitors an immediate glimpse into real customer satisfaction, improving first impressions.
3. Use Testimonials as Paid Social Ad Creative
Organic reach has its limits. Placing testimonial video content into a paid social ad campaign lets you hyper-target ideal customers based on demographics, interests, and behavior. This is especially effective for:
Retargeting website visitors with social proof
Introducing your brand to new audiences with relatable customer success stories
B2B lead nurturing, showing how your services deliver ROI
Testimonial content is more likely to be trusted than traditional advertising—making it a high-performing format in ad campaigns.
4. Turn Testimonials into Carousels with Embedded Video
Especially on LinkedIn and Instagram, carousels are a top-performing format. Combine key quotes from a video testimonial with behind-the-scenes photos, customer stats, or clips from the shoot. Carousel posts increase swipe-through engagement while keeping viewers immersed in the story.
5. Feature Testimonials in Video Cover Stories and Banners
Facebook, LinkedIn, and YouTube all allow for cover videos or banners on business profiles. Use your strongest testimonial clips—featuring real clients speaking directly to the camera—to anchor your brand presence in a dynamic way. These give your profile immediate authority and energy.
6. Build a “Testimonial Tuesday” or Series-Based Campaign
Create a regular publishing rhythm with testimonial videos, giving your brand a consistent, trustworthy voice. For example:
Testimonial Tuesdays: Highlight one client story each week.
Behind the Brand: Pair testimonials with visuals of your team and work process.
Customer Journey Series: Map out the before-during-after experience.
A series builds anticipation and engagement, especially when each installment tells a part of the customer journey.
7. Leverage LinkedIn Native Video to Reach B2B Buyers
LinkedIn’s algorithm favors native video, especially when it contains peer-driven insights. Post testimonial clips as thought leadership content and tag your featured clients. Not only does this expand your reach, but it also encourages clients to reshare—amplifying trust within their network.
8. Integrate Testimonials into Email Video Clips and Newsletters
Social media and email marketing go hand in hand. Include short video thumbnails of testimonials in your email newsletters with a call to action to watch more on your social platforms or landing pages. These “click-to-watch” elements boost engagement and keep your brand top of mind.
Why Choose St Louis Video Production for Testimonial Video Campaigns?
At St Louis Video Production, we specialize in producing effective testimonial videos that convert—then helping our clients strategically deploy them across platforms to achieve measurable results.
As a full-service professional commercial photography and video production company, we provide everything you need for a successful testimonial campaign:
Full-service studio and location video and photography
Expert editing, post-production, and licensed drone pilots
AI-enhanced video editing and media services for optimized efficiency and creativity
Private studio lighting and custom visual setups, ideal for sit-down testimonials
A studio large enough to incorporate props and scenic design for enhanced branding
The ability to fly specialized drones indoors for dynamic b-roll and visual flair
A deep understanding of file types, media styles, and accompanying software
Since 1982, we’ve worked with countless businesses, marketing firms, and creative agencies across the St. Louis region. Whether you’re planning a single video or a multi-platform testimonial campaign, St Louis Video Production brings the right equipment, creative crew, and production experience to elevate your brand’s story.
Let us help you customize, shoot, and repurpose testimonial videos that drive real impact. When you’re ready to turn your customer success into powerful social media content, we’re ready to roll.
When it comes to capturing events, whether corporate functions, conferences, or promotional launches, planning is key. Quality photography and video services are essential in documenting these moments, but they require careful thought, preparation, and a strategy to ensure success. For event organizers, understanding how to plan your day with professional photographers and videographers is the first step toward obtaining stunning results. In this guide, we will discuss how to organize your event to ensure great event videos and photos that effectively communicate your brand, message, and mission.
Knowing the event’s flow allows the photographers and videographers to anticipate the best times to shoot and avoid missing important moments.
1. Establish Your Goals and Budget
Before the event, make sure you have a clear understanding of the type of content you want to capture. Are you looking for a highlight reel of the day? A series of candid photos showcasing attendees? Or perhaps both? Having clear objectives will not only guide the creative direction of your event media but will also help your production team provide exactly what you need.
Additionally, establish a budget for photography and video production services. While cost is a factor, remember that investing in experienced professionals and quality equipment will ultimately yield high-quality content that can be repurposed across various marketing channels. A detailed budget helps ensure that all aspects of the event—from pre-production to post-production—are covered.
2. Create a Detailed Event Timeline
A well-organized event timeline is crucial for capturing every significant moment of the day. Provide your videography and photography team with a full agenda, including the times for speeches, awards, breaks, and other key activities. Knowing the event’s flow allows the photographers and videographers to anticipate the best times to shoot and avoid missing important moments.
For example, for corporate events, you may want to highlight the keynotes, panel discussions, or networking opportunities. For a product launch, capturing the reveal or first interaction with the product will be crucial. With a timeline, the crew can plan their shots to make the most of each moment.
3. Designate Key Photo and Video Moments
While it’s impossible to predict every moment of the event, it’s helpful to identify key moments that need special attention. For example, the opening speech, the moment the guest of honor arrives, or the cutting of the ribbon are all significant photo and video opportunities.
Discuss with your production team beforehand to make sure they understand which moments to prioritize. This ensures that nothing important is missed and also allows the videographers and photographers to be in the right place at the right time.
4. Consider Lighting and Equipment Needs
Proper lighting is essential for high-quality photos and videos. If you’re hosting an indoor event, ensure your venue is well-lit or that your production team has access to lighting equipment to create the best visual environment.
At St. Louis Video Production, we have the experience and equipment to handle a range of lighting conditions. Our private studio lighting setup is perfect for small productions and interview scenes, and our large studio can easily accommodate props to help round out your set. This makes our team well-suited for all types of event shoots, both indoors and outdoors.
5. Be Prepared for Interviews and Testimonials
Many events include testimonials from attendees or interviews with the guest of honor. If interviews are part of your event, plan the space for these ahead of time. Consider quiet areas or a designated interview room where your team can set up the perfect shot.
St. Louis Video Production excels in creating custom interview setups. We offer private, custom studio setups with perfect lighting and sound conditions for interviews, and our skilled crew ensures every technical aspect is taken care of. Additionally, our licensed drone pilots can fly specialized drones indoors to capture unique aerial shots of your event.
6. Plan for Repurposing Content
In today’s digital world, one of the most powerful tools for businesses is content repurposing. Capturing the same event through both video and photography gives you versatile content that can be used across your website, social media platforms, and marketing materials.
Our team is well-versed in repurposing photography and video branding to help your company gain more traction with a variety of media. Whether you need high-quality stills for social media or a compelling video for your website, we can help you maximize your content’s potential.
7. Understand Post-Production Needs
After the event, your photography and video production team will enter the post-production phase, where the footage is edited, refined, and transformed into the final product. Be sure to communicate your timeline and expectations for when you need the edited content.
At St. Louis Video Production, we offer full-service post-production to ensure your video and photography are polished and meet your objectives. Whether it’s video editing, color grading, or adding graphics, we’ve got the expertise and tools to deliver exceptional results.
Why Choose St. Louis Video Production?
With over 40 years of experience in commercial photography and video production, St. Louis Video Production is a trusted partner for businesses, marketing firms, and agencies in the St. Louis area. We have the right equipment and creative crew experience to ensure successful image acquisition and help you achieve the perfect video and photography for your event.
As a full-service company, we offer studio and location video and photography, as well as editing, post-production, and licensed drone pilots. Our expertise allows us to customize your productions for diverse media requirements and repurpose your photography and video branding for maximum impact. From private interview studio setups to providing sound and camera operators, we ensure every detail is covered for a seamless production experience.
When it comes to event photography and video production, St. Louis Video Production has the knowledge, experience, and creativity to make your next event a visual success.
St Louis Video Production, Inc. 