We’ll use the right lighting to make your images look great.
Lighting quality refers to a light’s hardness or softness. A hard light is characterized by a sharp, defined shadow edge and a deep, dark shadow. Hard light pulls out the angular features of a face and draws attention to wrinkles and creases. It can make a subject look strong, or weathered, or wicked. Hard lighting can make a subject seem intimidating. Soft lighting has a broad, gradual shadow edge and a faint shadow. It is more flattering on the face. It conceals wrinkles and hides lines in the face, and makes people seem more friendly and approachable. Possibly more trustworthy. The hardness of a lighting instrument can be altered by adjusting the lamp from spot to flood, or by adding diffusion material or a softbox to the front.
Lighting quality remains a true constant whether for video or photography!
Mike Haller 314-892-1233 stlouisvideoproduction@gmail.com
SEO can be improved with these video marketing tips.
Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you understand all that you need to know about video marketing.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.
If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.
When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.
Video tutorials are an excellent way to create new content and assist you customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase your visibility.
No need to invest in all the video equipment, come to our studio, we have all that you might need in high quality cameras, microphones, and editing software. You part is best to focus on the quality of your video’s content, the script, designing it to draw viewers. Call us to come visit our studio and to talk further about how video can help you find new markets.
314-892-1233 Robert Haller, St Louis Video Producer St Louis Video Production stlouisvideoproduction@gmail.com
The skill of video storytelling is an intuitive blend of artistry and technical know-how. As a full service video production company, St Louis Video Production offers an extensive range of video production services from script to screen. Our clients appreciate both our expertise and our passion for bringing stories of businesses and products to life.
St Louis Video Production Studio
Some of our services include: corporate videos, promo videos, testimonial videos, training videos, product demos, commercials, event video, documentaries, short films, DVD authoring, closed/open captioning, video editing, motion graphics, aerial cinematography, jib, teleprompter, grip truck, 3D animation, video content marketing packages.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
Do you want your customers to know what you are all about? A professionally produced video is a great way to let them know. It offers you a chance to show your operation in its best light. So make the most of it. If you are going to lay it out there for the world to see, make sure you get it right. Here are a few ideas how to prepare your facility for video production.
Before a video crew shows up, a basic first step is to clean your plant… or your office area. Clean up any clutter, and remove papers from desks. For most wide shots, less is more… so be ready to move things to an out of the way area for the shoot day.
For outside areas, try to have the landscaping look as good as possible. Again, remove any trash or clutter.
Take test pictures of your selected areas, and then examine them. Seeing things though the lens of camera is a little different than the naked eye. How is the lighting in your facility? How clean or cluttered does it look? Pass these shots along to your production crew. Include exterior photos too, taking note of when the photo was taken, and the direction in which the sun moves.
For interviews or testimonials, consider the use of a makeup artist to present your team at its best.
Take notes about the electricity available in the areas you will be recording. Make sure all available circuits are working. The less time the crew spends searching for electricity, the more they can spend on capturing video.
Consider buying shirts to make associates look like a team. Not only does it look better on camera, but your employees might appreciate the gift.
Clean up your facility before the camera rolls.
Schedule taping to make best use of manpower. We can help you work up a schedule to make sure you have the right people available for each scene.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Here’s the big problem with the way most people use a teleprompter. Their following the teleprompter. They act like the teleprompter is in charge and that they aren’t in charge. So what happens? All of a sudden people start to sound the same. They talk at the same speed, the same volume, the same tone, and they don’t put pauses in. Can you see how you are about to fall asleep? Now I wasn’t reading from a teleprompter there but that’s how people sound.Â
St Louis Professional video camera with teleprompter
If you’re going to use a teleprompter, here are the big tips you have to keep in mind. Occasionally you speak louder. Occasionally softer. Sometimes you go a little faster, sometimes you go a little slower. And sometimes you need to pause. Doing those steps will make you sound conversational. You’ve got to do that and then you will be following, not the teleprompter, but the teleprompter will be following you. That’s what you want.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Planning the next shot for The Layover in St Louis, (l-r) Leisa Adkins, Dave Topping, Mike Haller, Rob Haller, William Macy, David Adkins and Erika Hampson.
We had the honor of shooting with actor and director, William H. Macy on his recent stopover in St Louis for the filming of The Layover.
They tethered a balloon for the actors and the shot with the skyline of St Louis as seen from the Gateway Geyser.
We were also fortunate to work with Canadian cinematographer, Mark Irwin.
The remaining cast and crew was a joy to create with, we truly experienced a great shoot.
Our firm, St Louis Video Production, received a credit on IMBD as well.
Do you want to learn more about using video marketing to promote your business? Are you not quite sure what it means or how you get started?
Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.
If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips, which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.
Monitor in production on location showing spokesperson for ADA talking to teleprompter on video camera
Transparency and an earnest message are extremely important. If you create a video, make sure that you’re doing it about things you really know about and believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
Always display your website URL in your video. Most video-editing software packages include the option of placing a text box inside your video. This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.
If you are planning to use videos to market your business you want to be sure that you use a high quality HD camera. Thanks to advances in technology people expect to see videos in high definition. We can help your with your production in our studio or we can shoot you at your business location. We can also pick-up some background footage or B-roll to add content to your video.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person’s background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
Video
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
Use scannable QR codes to introduce your brand to customers. Link a QR code with a discount or coupon that is only found on the mobile application, product information, short video or another relevant item of value to the user. This is effective at getting customers familiar with your brand.
314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com https://stlouisvideoproduction.com/
St Louis Video Production, Inc. 