St Louis Video Production, Inc.

Search Engine Optimization with Video Production Content

As competition for visitors becomes increasingly fierce online, optimizing your website for search engines is more important than ever. Most internet users never get past the first page of search results, so if your site doesn’t show up there, your traffic will suffer.

To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including video clips on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more traffic.

Photographic images and video files on your server can present an opportunity to increase in the rankings, so be sure that you’re always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image.

Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link to a friend, essentially increasing you market reach with no more effort on your part.

Providing transcripts for any media content on your site will make it more accessible and make it visible to search engines. Transcripts can be read by search engines whereas verbal or audio media cannot. If a search engine can read your content, it is more likely to include it in its listings.

Determine your video length. If you have a lot of content it may help to break it up into a few videos. It makes it easier for the audience to digest and find the information they’re looking for. Attention spans are short and we rarely recommend a video longer than 5 minutes. You may want to try to cram in as much content as possible, but it’s best to be brief.

Your video production style can mean a lot of different things. Be careful to think of tone, pace, emotion, and other factors that will affect how your message and company will be perceived.

It can be easier than you think to boost your web site’s visibility by optimizing it with various and multiple video productions for the major search engines. Just apply the techniques you’ve learned in this article, and soon your traffic will increase.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com
https://stlouisvideoproduction.com/

Want To Expand Your Market Share? Try Video Marketing On Your Website.

Want To Expand Your Market Share? Try Video Marketing On Your Website.

When you are trying to market a business, it is very important that you try to use all available channels. Many people neglect some channels due to fear or the unfamiliar. While video marketing may not be something you know a lot about, this article will show you how to make it a part of your business plan.

Add video to your website.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.

You should include screenshots of your web pages in your videos. This allows users to see the setup of your website. This is pertinent in tutorial videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

When using videos to market your business, be sure to add a link to your website. If someone views your video and is interested in your company, more information will be just one click away. These links can be added either in the video description, or in a hovering caption added to your video. However, you do it, make sure that the link is easily visible and always kept up to date.

If you see the same questions being asked by customers again and again, create a video that provides answers. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.

Don’t forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.

Before beginning any video, plan out what you are going to say to your viewers. Most video marketers say that if you can develop your introduction and closing of a video, the rest of the video will go smoothly. Begin any video by introducing yourself and your company. End each video with a call to action to visit your website.

Now that you have more information on video marketing and how it works, you should feel more confident in your ability to make it work for you. While it may be a bit intimidating at first, over time it should become a regular part of any marketing plans you implement. Do not become discouraged if it takes a while for you to make it to the top of your game.

The video shown here is from a series of multiple videos produced by us for Kuna Foodservice. Rather than one long video production, we segmented the video into appropriate marketing benefit response clips, each explaining a different Kuna service component. The productions are doing very well on as shown on the client’s website views and by their google analytics account.

314-892-1233
Robert Haller, St Louis Video Producer
St Louis Video Production
stlouisvideoproduction@gmail.com