Unique Ways to Use Testimonial Videos on Social Media: Boosting Engagement and Trust with Strategic Video Placement
In today’s fast-moving digital world, consumers are hungry for authentic experiences—and nothing builds credibility quite like a well-crafted testimonial video. For businesses and organizations looking to stand out in crowded social media feeds, testimonial videos offer more than just social proof; they serve as a powerful storytelling tool that can drive conversions, humanize your brand, and build long-term loyalty. But beyond simply posting these videos to your Facebook page or embedding them on your website, there are countless creative ways to deploy testimonial content across platforms for maximum impact.
As an experienced videographer, photographer, and producer at St Louis Video Production, I’ve helped countless businesses leverage testimonial videos in innovative ways. This blog post will break down unique strategies to repurpose and distribute these compelling assets—strategies that decision-makers in marketing and communications can act on right away.
1. Create Micro-Content for Stories and Reels
Long-form testimonial interviews are a great foundation, but attention spans on social media are short. Use AI-assisted editing and storytelling techniques to pull 15–30 second highlights and reactions for:
- Instagram Reels
- YouTube Shorts
- TikTok clips
- LinkedIn Stories (via third-party apps)
These short, punchy clips can tease a longer testimonial or highlight one powerful quote that resonates with your audience’s pain points.
2. Pin Testimonials to the Top of Your Profiles
Once you’ve published your testimonial content, don’t let it get buried. Platforms like Facebook, LinkedIn, and X (formerly Twitter) allow businesses to pin posts to the top of their feed. Pinning a strong testimonial gives new visitors an immediate glimpse into real customer satisfaction, improving first impressions.
3. Use Testimonials as Paid Social Ad Creative
Organic reach has its limits. Placing testimonial video content into a paid social ad campaign lets you hyper-target ideal customers based on demographics, interests, and behavior. This is especially effective for:
- Retargeting website visitors with social proof
- Introducing your brand to new audiences with relatable customer success stories
- B2B lead nurturing, showing how your services deliver ROI
Testimonial content is more likely to be trusted than traditional advertising—making it a high-performing format in ad campaigns.
4. Turn Testimonials into Carousels with Embedded Video
Especially on LinkedIn and Instagram, carousels are a top-performing format. Combine key quotes from a video testimonial with behind-the-scenes photos, customer stats, or clips from the shoot. Carousel posts increase swipe-through engagement while keeping viewers immersed in the story.
5. Feature Testimonials in Video Cover Stories and Banners
Facebook, LinkedIn, and YouTube all allow for cover videos or banners on business profiles. Use your strongest testimonial clips—featuring real clients speaking directly to the camera—to anchor your brand presence in a dynamic way. These give your profile immediate authority and energy.
6. Build a “Testimonial Tuesday” or Series-Based Campaign
Create a regular publishing rhythm with testimonial videos, giving your brand a consistent, trustworthy voice. For example:
- Testimonial Tuesdays: Highlight one client story each week.
- Behind the Brand: Pair testimonials with visuals of your team and work process.
- Customer Journey Series: Map out the before-during-after experience.
A series builds anticipation and engagement, especially when each installment tells a part of the customer journey.
7. Leverage LinkedIn Native Video to Reach B2B Buyers
LinkedIn’s algorithm favors native video, especially when it contains peer-driven insights. Post testimonial clips as thought leadership content and tag your featured clients. Not only does this expand your reach, but it also encourages clients to reshare—amplifying trust within their network.
8. Integrate Testimonials into Email Video Clips and Newsletters
Social media and email marketing go hand in hand. Include short video thumbnails of testimonials in your email newsletters with a call to action to watch more on your social platforms or landing pages. These “click-to-watch” elements boost engagement and keep your brand top of mind.
Why Choose St Louis Video Production for Testimonial Video Campaigns?
At St Louis Video Production, we specialize in producing effective testimonial videos that convert—then helping our clients strategically deploy them across platforms to achieve measurable results.
As a full-service professional commercial photography and video production company, we provide everything you need for a successful testimonial campaign:
- Full-service studio and location video and photography
- Expert editing, post-production, and licensed drone pilots
- AI-enhanced video editing and media services for optimized efficiency and creativity
- Private studio lighting and custom visual setups, ideal for sit-down testimonials
- A studio large enough to incorporate props and scenic design for enhanced branding
- The ability to fly specialized drones indoors for dynamic b-roll and visual flair
- A deep understanding of file types, media styles, and accompanying software
Since 1982, we’ve worked with countless businesses, marketing firms, and creative agencies across the St. Louis region. Whether you’re planning a single video or a multi-platform testimonial campaign, St Louis Video Production brings the right equipment, creative crew, and production experience to elevate your brand’s story.
Let us help you customize, shoot, and repurpose testimonial videos that drive real impact. When you’re ready to turn your customer success into powerful social media content, we’re ready to roll.
Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com
St Louis Video Production, Inc. 