How to Get Ready for Your Next Training Video in Simple Steps
Creating an effective training video requires more than just a camera and a script. It involves careful planning, coordination, and a deep understanding of your audience and the message you want to convey. As decision-makers in your organization, your role is crucial in ensuring the production process is smooth and the final product is engaging, informative, and aligned with your company’s goals. Here’s a step-by-step guide to help you prepare for your next training video.
Step 1: Define the Objective and Audience
The first and most important step is to clearly define the objective of the training video. What are you trying to achieve? Is it to onboard new employees, introduce new processes, or perhaps to enhance skills? Understanding the specific outcome you want will guide the content and structure of the video.
Equally important is knowing your audience. Are they new hires, experienced staff, or a mixed group? Tailoring the content to their level of understanding and the context in which they’ll use this information will make the video more effective.
Step 2: Develop a Detailed Script and Storyboard
Once the objective and audience are defined, it’s time to craft a detailed script. This script should be clear, concise, and aligned with the training goals. A well-written script serves as the backbone of your video, ensuring that all key points are covered logically and comprehensively.
In parallel, develop a storyboard to visualize how each segment of the script will be presented on screen. This includes decisions on camera angles, visual aids, and any on-screen text or graphics. A storyboard helps in aligning the production team’s vision with your expectations and ensures a cohesive final product.
Step 3: Choose the Right Talent
The people who appear in your training video are crucial to its success. Whether you use professional actors, company staff, or a mix, they need to be comfortable on camera and able to convey the message effectively. If the video involves complex or technical information, ensure the talent has a solid understanding or can be briefed thoroughly.
Step 4: Plan the Location and Setup
The location of your shoot plays a significant role in the video’s effectiveness. It should be relevant to the content and free from distractions. Whether you’re filming in an office, a factory floor, or a studio, ensure that the environment enhances the learning experience.
Consider the setup carefully. This includes lighting, sound, and camera placement. Professional production companies, like St Louis Video Production, have the expertise to create an optimal setup, whether in-studio or on-location, to ensure high-quality visuals and audio.
Step 5: Schedule the Shoot Efficiently
Time is money, especially in video production. Plan your shoot schedule meticulously, accounting for setup time, breaks, and any potential delays. Ensure all participants know their roles and timings to keep the production running smoothly.
Step 6: Engage in Post-Production Review
Once the shoot is complete, the raw footage will go into post-production. This stage involves editing the video, adding graphics, animations, and any special effects, and ensuring the final product aligns with your initial goals.
Engage in the review process actively. Provide feedback on the first cut and be clear about any changes you’d like to see. At St Louis Video Production, we understand the importance of this collaborative process and work closely with our clients to refine the video until it meets their expectations.
Step 7: Plan for Distribution
Finally, consider how the video will be distributed. Will it be hosted on your company’s intranet, shared via a learning management system, or used in live training sessions? Understanding the distribution method helps in optimizing the video’s format and resolution.
Partner with Professionals for Optimal Results
At St Louis Video Production, we bring decades of experience in corporate photography and video production, ensuring every project we undertake is executed with precision and creativity. Our team of professionals is equipped with the latest technology, including specialized drones for indoor use, and we offer full-service studio and location video and photography, editing, post-production, and licensed drone pilots.
Whether you need a private custom interview studio setup or comprehensive video production services, we can help make your next training video not just a success but a valuable tool for your organization. Our expertise extends to repurposing your photography and video branding, helping you gain more traction across different media platforms.
With a rich history of serving businesses, marketing firms, and agencies in the St. Louis area since 1982, St Louis Video Production is your trusted partner in creating impactful and professional training videos. Let us help you tell your story effectively and efficiently, ensuring your message resonates with your audience and achieves your training objectives.
Mike Haller 314-913-5626 stlouisvideoproduction@gmail.com
St Louis Video Production, Inc. 