Customer testimonial videos are a great way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service. Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.
The most valuable part of a customer story video is getting your customers to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots of your customer using your product or service in their own environment.
Mike Haller, St Louis Video Producer
St Louis Video Production