Videos are one of the most credible forms of customer endorsement because the words are literally coming straight from the customer’s mouth. Not only that, but videos require very little time to watch, as opposed to written testimonials which involve a greater time investment on the part of the consumer.
Testimonial videos can help you a lot when it comes to building trust and informing your target audience about how good your product is. In this context, we can say that these types of videos work very well for the decision stage of the buyer’s journey. Remember that at this point, your prospects are aware of a certain problem/need they have, and found you among the most interesting alternatives in the market, BUT are not sure if they should go with you or not. So, testimonial videos are the “push” they need to take that next step. Your clients are some of your biggest advocates. As such, client testimonial videos are one of the most powerful marketing tools available for establishing credibility and trust. Actual user experience from a real-life customer may be just the vote of confidence your potential customers need in order to choose your company over the competitors.
Mike Haller, St Louis Video Producer
St Louis Video Production